Wednesday, December 2, 2020
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reputation

Four ways to manage your dealership’s online reputation

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How important is reputation? If the stats are to be believed, pretty vital. According to the World Economic Forum, more than 25 percent of a company’s market value is directly attributable to its reputation. Additionally, 41 percent of companies that experienced a negative reputation reported a loss of brand value and revenue. Think about the […]
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Vehicles

CarGurus Report: 70 Percent of Consumers Are Actively Searching for Vehicles

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According to the Wall Street Journal, most automakers reported declines in sales during this year’s second quarter. The numbers may look bleak, and these sales decreases may be the norm for the rest of 2020. Nevertheless, these numbers don’t tell the whole story about what is happening with potential car buyers. While some may not […]
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pandemic

How Shoppers Can Safely Try and Buy During the Pandemic Fight

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The auto industry has been surging toward pre-pandemic sales levels since the economy began reopening in May. The number of coronavirus cases continues to climb, though, with some states tightening up restrictions once again. California has re-imposed many previous restrictions after the number of cases spiked, and medical experts are urging authorities to dial back […]
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COVID

Car Buyers Have Positive Outlook, But Still Show Concerns From COVID-19

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There may be a swing in optimism among car buyers even in the midst of the COVID-19 pandemic. At least, that seems to be the indication from consumers participating in a June survey. CarGurus, the online car shopping and data analytics company, conducted research through its “COVID-19 Senitment Study” finding that less shoppers are delaying […]
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stimulus

New Stimulus Package Expected, But Payments Likely Smaller This Time

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When Congress returns on July 20th, Mitch McConnell expects that a new COVID-19 stimulus package will be on the agenda. The Senate Majority Leader made the comments regarding a rescue package when speaking at a public event in Kentucky on July 6th. McConnell said, “I can’t comfortably predict we’re going to come together and pass […]
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response rates

Tips to Improve Survey Response Rates When It Matters Most

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Dealership traffic volumes continue to be suppressed. For shoppers reaching out to dealerships online and in person, buying intent seems to be much higher than pre-COVID. Although the average customer visits 2.5 dealerships before making their purchase according to the 2019 Cox Automotive Car Buyer Journey study, 41 percent only visited one store. That’s the […]
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automation

Will Automation Affect the Auto Retail Workforce?

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Automation is at work in the automotive industry. Processes in manufacturing are now driven in large part by AI-powered machines that can operate round the clock rather than an eight-hour shift. Fewer journeyman-status employees like tool-and-die makers and machinists need to be on staff. From assembly to painting, automotive plants are largely mechanized. Yet, despite […]
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Capgemini

This Study By Capgemini Reveals Consumer Interest Levels in Buying a...

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On today’s show, we’re pleased to welcome Daniel Davenport, Senior Director of North American Automotive for Capgemini. Daniel and Jim discuss the findings from Capgemini’s recent survey on buyer interest in the auto retail industry. Did you enjoy this interview? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com. […]
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personal

An Uptick in Personal Car Buyers Could Be Coming

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For years, the transportation industry has been slowly evolving to promote shared mobility. Uber and Lyft are two of the most popular names, although bike sharing and public transportation are among commuter options as well. That might all be changing once again due to the coronavirus. Capgemini Research Institute performed their Consumer Behavior Survey in […]
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customers

How to Excel at Offering an Exceptional Customer Experience During COVID-19

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Like many other businesses, dealership owners now have the task of keeping customers engaged while also accounting for their safety during this COVID-19 crisis. Years from now, customers will remember the companies who were able to creatively meet their needs successfully while also being a source of support during this challenging time. As a result, […]
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