Friday, October 15, 2021
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car shoppers

How to deal with a best price car shopper

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 Most car buyers come into the dealership with the fear that they will be pressured into buying something that’s not really what they want. On today’s Saturday Morning Sales Meeting, David Lewis, President of David Lewis & Associates, talks about dealing with defensive car buyers. To receive a complimentary copy of The Secrets of […]
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Selling peace of mind: capitalizing on customer attitudes toward theft and...

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Every year in the United States, hundreds of thousands of vehicles are stolen. In 2020, the totals jumped by more than 9% over 2019...
customer engagement

Four ways to improve customer engagement at your car dealership

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If there’s one thing that dealers have learned in the past 17 months, it’s how to be adaptable. Aside from a select few instances, the business of selling cars was almost exclusively an in-person process, but necessity forced change. Customer engagement no longer was all about booking appointments for face-to-face interaction but required creativity and […]
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F&I

The chip shortage and how F&I is being impacted

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In a year when dealers have been looking forward to trying to put the worst of the pandemic behind them, now there is a new crisis,  and one that many did not or could not see coming. No OEM is immune now and dealer lots all across the country are reeling with low inventory available. […]
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sales

Sales funnel strategies for today’s auto buyer

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Funnel strategies have drastically changed over the last decade. Gone are the days when they were based on the demographics of an individual or group of buyers. You would buy a particular age and gender group and spend your marketing energies and money to get them to move down the funnel. And previous funnel terms […]
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stimulus

New batch of stimulus checks issued to 1.8M recipients, and...

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As part of the American Rescue Plan Act, stimulus checks are being issued to eligible recipients by the Treasury Department and Bureau of the Fiscal Service. A new round of payments have been sent to 1.8 million recipients this week worth around $3.5 billion.  Half have been issued via direct deposit while the others are […]
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customer experience

6 automotive customer types and the lifetime value they bring...

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On the latest episode of Mind Your Own Business, host and automotive sales training expert and founder of Sellchology Jonathan Dawson discusses the real lifetime value of customers. All customers aren’t created equally, yet many dealers don’t make distinctions between the different types of car buyers that enter their dealership. In this episode, Dawson defines […]
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The Growth of Women Car Buyers: Four Ways to Attract...

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Women consumers are responsible for 65% of new vehicle purchases and service work done at dealerships, and they are a growing segment of car buyers. As shown by the data, many are playing a significant role in car purchasing decisions. As a result, dealers and companies are starting to notice this. Recently, Digital Air Strike, […]
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reputation

Four ways to manage your dealership’s online reputation

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How important is reputation? If the stats are to be believed, pretty vital. According to the World Economic Forum, more than 25 percent of a company’s market value is directly attributable to its reputation. Additionally, 41 percent of companies that experienced a negative reputation reported a loss of brand value and revenue. Think about the […]
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Vehicles

CarGurus Report: 70 Percent of Consumers Are Actively Searching for...

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According to the Wall Street Journal, most automakers reported declines in sales during this year’s second quarter. The numbers may look bleak, and these sales decreases may be the norm for the rest of 2020. Nevertheless, these numbers don’t tell the whole story about what is happening with potential car buyers. While some may not […]
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