In the aftermath of catastrophic flash flooding in Central Texas, Ford, its dealers, and nonprofit partners are delivering critical relief. The automaker has committed $1.25 million in donations, offered loaner vehicles to aid recovery operations, and is organizing volunteer efforts across the region. These initiatives target affected communities in Kerr and Tom Green Counties, where flooding caused widespread damage and loss of life.
Here’s why it matters:
Dealers play a central role in local communities, especially during crises. Ford’s swift, coordinated response, led by both corporate and dealer partners, demonstrates how auto retailers can contribute to recovery efforts while deepening community trust and brand loyalty. With many Texans displaced and dealing with property loss, including vehicles, the dealer network’s outreach is both humanitarian and strategically significant in rebuilding customer relationships.
Key takeaways:
- $1.25 million pledged for flood recovery
Ford Philanthropy and Texas Ford Dealers are contributing a combined $1.25 million to support local organizations, including the Community Foundation of the Texas Hill Country. - Loaner vehicles power Red Cross operations
Ford dealers are supplying vehicles to the American Red Cross, helping the organization reach more families and scale its on-the-ground response in impacted areas. - Ford employees pack food boxes for families
On July 17, Ford team members and dealers will gather at the North Texas Food Bank to assemble emergency food boxes for flood-affected households. - Ford Volunteer Corps joins Team Rubicon
Trained “Greyshirt” volunteers from Ford will deploy to Texas through Team Rubicon, backed by Ford’s Extended Volunteer Paid Time Off Policy. - Payment relief offered to Ford Credit customers
Ford Credit and Lincoln Automotive Financial Services are providing up to 60-day payment extensions for customers in FEMA-designated disaster zones.
Toyota Motor North America, along with Toyota Financial Services, Gulf States Toyota, Southeast Toyota, and Toyota and Lexus dealers nationwide, has also stepped forward in the wake of the deadly flooding. The company has pledged over $600,000 in donations, matching programs, volunteer assistance, and customer relief initiatives to support impacted Texas communities. In moments like these, dealer involvement matters. For Ford and Toyota, stepping up in the aftermath of tragedy shows a commitment that goes far beyond the showroom.
