TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Tips & Training

sales process

Is your sales process for you or the customer?

- January 1, 2018
Do you even know where your sales process is right now? Grant says if you’re jumping around, then do this. Remember, your sales process is for you, not for customers...
loyal customers

Retaining Loyal Customers

- December 28, 2017
More than 80% of dissatisfied service customers state that they would’ve come back to the dealership for service if someone would’ve paid attention to their concern and made a genuine...
expertise

Expertise: 7 factors that can Tip the Scales

- December 27, 2017
  On today’s Tip of the Day, Jonathan Dawson continues his Tipping the Scales series with Expertise, the idea that a person can develop trust in you because of your experience....
Website Analytics

How to Get Accurate Dealer Website Analytics Reports

- December 14, 2017
Is there a large discrepancy between your website analytic reports and Google analytics? Brian explains the impact and how to correct it.     Video Transcription Our Tip of the Day comes from Brian Pasch. Have...
Experience

Elevate the Car Buying Experience to Get the Premium Dollar

- December 13, 2017
  What would cause a customer to not only choose to do business with you, but to pay a premium to do so?  According to Jonathan, you can influence customers through...
trial close

Getting the Customer to Like You to Close the Deal

- December 12, 2017
You have a separate agenda from your potential buyers.  You want to sell a car right now. They, in the meantime, don’t even know if they can trust you.  So,...
Facebook

How Facebook Awareness Campaigns Affect Your Audience

- December 11, 2017
We’ve all heard about Facebook advertising.  One strategy you might not be aware is awareness ads.  Glenn explains how an awareness campaign can impact your Facebook audience.   Video Transcription Our Tip of...
effort

Influence customers through your effort

- December 5, 2017
What would cause a customer to not only choose to do business with you, but to pay a premium to do so?  According to Jonathan, you can influence customers through...
work smarter

Work Smarter, Not Harder on Your Service Contracts

- November 29, 2017
Customers need to know from you that they’re purchasing a quality vehicle, but cars today are very complicated to fix. When it comes to service contracts, Becky suggests adding this...
kindness

Kill them with Kindness

- November 28, 2017
You’ve heard of killing people with kindness?  Mark suggests using this simple sales strategy that works just as good.  


CBT News
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