In your sales process, we're often met with obstacles that prevent us from moving forward and closing the deal with the customer. Mark says to forget all about that and...
The main focus during the in-store shopping experience should be on the customer, not the car. Jonathan Dawson shares how you can do that with a few simple questions in...
On today's Tip of the Day, Brian Pasch walks you through how you can improve your direct marketing campaign by using social media sites like Facebook, Instagram, and Twitter to...
As dealership salespeople, you ask on average three times. Paul Cummings says that’s too little. So instead, he has a small rhyme to remember.
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Maybe you don’t have to wear a suit to work. But does your collared pullover have to be wrinkled when you greet people at the dealership showroom? No, and Mark...
You're a giving salesperson. In fact, you give the customer a lot. Jonathan suggests using your giving spirit to start initiating a concept called give-get. He explains how it will...
How many times do you hear “I’m just looking.” Instead of coming back with something witty or semi-snarky like “That’s why we put em out here”, Paul says use empathy...
The problem with follow-up is that it’s not being done correctly. Does your follow-up plan include calling previous customers every single week and thanking them for their business and asking...
Like it when customers get in your face? Of course not. Then why do some salespeople crowd customers during the greeting? It happens, but Paul says it doesn’t have to...
When you meet your customers, they aren't really listening to you. Instead, they're figuring out whether or not you're trustworthy. On today's Tip of the Day, David Lewis explains the...