Wednesday, January 27, 2021
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authenticity

How to Bring Authenticity to Automotive Retail Selling

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We live in a world where it is extremely hard to pretend to be something you’re not. Social media and constant digital interconnectivity have put our lives out in front of the whole world for everyone to see. It’s kind of like the movie “The Truman Show”, except we are all basically aware of what’s […]
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selling

Selling to the Customer Clearly and Concisely

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On this week’s episode of F&I Today, Becky Chernek talks about being clear and concise when selling to the customer and simplifying the process to increase overall profits.
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millennials

How to Sell to Millennials in 2019

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Before taking on the challenge of how to sell to Millennials, you must first know who they are and what age group they fall into.  Most research organizations consider those born from the early 1980s to the late 1990s as Millennials or the ‘Y’ Generation. This places them anywhere from 19- to 37-years-old.  This makes […]
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selling

Selling in the Service Drive

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On this week’s episode of Straight Talk, David Lewis tells you how you can sell more vehicles by selling to customers who dropped off their cars for service. VIDEO TRANSCRIPT: Hello again, and welcome to another episode of Straight Talk. I am your host, David Lewis, and I want to thank you for joining me […]
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social

Selling Cars with Social Media

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On this week’s episode of Progressive Retail, Cory Mosley speaks with Rudy “El Patronn” Treminio about increasing your social media selling and developing a more personal marketing strategy for your dealership.
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listing

Seller Beware: Failures in Facebook Listings

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Recently there has been some buzz about auto listings being stolen on Facebook. Dealerships who posted cars online found that the link attached didn’t necessarily bring business to their car; rather, it would either claim there was no participating dealership selling the car in question or would shunt traffic towards other dealerships. Often, dealers weren’t aware that […]
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transparency

Lacking of Transparency is Selling Bottleneck

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Both the U.S. Senate and the House recently approved a resolution to repeal the Consumer Financial Protection Bureau’s (CFPB) dealer participation guidance (at this writing, all that remains to rescind the guidance is President Trump’s signature). It’s clearly good news for auto dealers who count dealer markups as an important profit center. (And I bet […]
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Auto Sales

Expectations for May U.S. Auto Sales: Higher or Lower than...

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In January of 2018, Neal Boudette of the New York Times began a piece he wrote by stating, “The auto industry’s long-running sales party has come to an end.” This is expected to change, however, for May 2018 auto sales. Edmunds has come out with the forecast, which shows a welcomed increase in demand for […]
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auto retailing

Adapt or Die: Auto Retailing Continues to Evolve in the...

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In the movie “Moneyball.” Brad Pitt’s character, Billy Beane, looks at a longtime Major League Baseball scout and says, “Adapt or die.” The scout is aggressively challenging Beane, the Oakland A’s general manager, on using data to decide which player to sign to the team. “You don’t put a team together with a computer,” the […]
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invitation

Adding Value to your Invitation

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While transitioning from the outside to the inside, Jonathan recommends changing your invitation to the customer, therefore adding value to the conversation.  
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