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data

Data analytics in F&I – Remember, humans are behind the numbers

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When dealerships use data to take a more granular look at how the different departments are performing, it can uncover a lot – positive...
women

How to attract and retain more women in F&I in 2022

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March is International Women’s Month and probably the perfect time to look at how the F&I market looks for women in F&I. 2022 is...
relationship

Studies Show Key to Selling is Relationship over Product

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The J.D. Power 2020 U.S. APEAL Study rank automakers based on how excited and emotionally connected people feel to their new cars. Of a...
COVID-19

Staying Successful in the Showroom During COVID-19

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On this week's episode of the Saturday Morning Sales Meeting, David Lewis talks about selling cars during the COVID-19 pandemic and some of the...
questions

The 3 Questions Every Customer Wants Answered Before Saying “Yes”

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When we’re selling a product, service, or idea, we must make the case in the consumer’s mind on why they need it. It doesn’t...
car buying

Selling the Car Buying Experience: Five Ways to Better Engage Customers

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Think about the last time you spent money on a large item, what made you feel comfortable making the final purchase? Was it the...
customer-centric

Customer-Centric Selling

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Today's industry is all about customer centric selling. On today's Saturday Morning Sales Meeting, Mark Tewart discusses how to have your best Saturday ever...
selling

The Three Steps to Selling

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On this week's episode of On the Mark, Mark Tewart talks about defining customer beliefs, agreeing with the customer, and and merging your beliefs...
dealership

Advice for Buying or Selling a Dealership

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On this week's episode of Kain & Co., David Kain talks to Hal Feder of Murphy Business & Financial Services about what advice he...
deal

The 7 Most Effective Words for Closing a Deal

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If you have been in the car business for any length of time, you have most likely heard of a concept taught by some...