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Joe Verde

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Joe has worked in the car business since 1973 and in dealer, management and sales training since 1985. His workshops and online training emphasize common sense solutions to challenges in selling more vehicles, earning more profit and retaining customers for life. Reach him at info@joeverde.com.
selling

About Selling, Closing And Negotiation…

Because most of us got zip for a real education in selling, closing, negotiating and the other critical skills – we defaulted to developing...

Staying Motivated When You’re In Sales

Isn’t ‘Selling’ a blast on those busy days? Even when you’re there 8 or 10 hours, when you have appointments who show and buy, and...

Closing The Sale

You have to be ‘The Hammer’ to be a good closer. You have to be a ‘natural’ to be a good closer. Only a few people...
training

Your New Hires In Sales…

You have two choices when hiring your new salespeople... A. You can either hire the right people who have the potential to become pros in...
dealers

What You Need to Do — NOW — to Succeed in a Regrowth Economy

Check the correct statements... ❑ In good times we develop bad habits because we can. ❑ In bad times we develop good habits because we have...
sales boost

Need A Quick Sales Boost?

When we first started selling cars, it’s a shame that all of us weren’t taught how to effectively follow-up with a customer who leaves...
goals

5 Simple Rules To Set & Reach Your Goals!

Goal setting is the closest thing to magic you can find. It works way better than the ‘hope plan,’ wishing on a star or...
Management-Driven Leadership

Management-Driven Leadership

If you want to develop a winning team, spend the time and effort coaching and training them. BY JOE VERDE “It’s better to have one...
Sell More

Easy Ways To Sell More (Even If You’re Too Busy)

The river of gold is still flowing. Don’t wait until it dries up to get serious. BY JOE VERDE I talked to a dealer the other...
employee improvement

Creating Excellent Employees with Employee Improvement Plans

We all know the foundation for a great Service, Parts or Body Shop department or any venture really, is great employees. But if you...
F&I manager

Time for a New F&I Manager? 4 Intangibles to Look For

As 2020 approaches, many dealers may be looking to replace an F&I manager that may not be performing at a high level. The new...
communicator

Becoming a Master Communicator

Your dealership puts a large amount of effort in helping to ensure your teams can communicate with each other and with your customers so...
deliveryvideo

How Dealers Can Meet The Delivery Demands Of Their Digital Retailing Strategy

On today’s show, we’re pleased to welcome Mike Malakhov, Executive Vice President at Acertus, a one-stop-shop for automotive logistics and services including transport and...
website

Changing your Website? Here’s What You’ll Need From Start to Sale

There’s a big issue that dealerships are running into with their websites. Consumers are visiting dealership websites, sure — but they aren’t staying on...

Overcoming Your Self-Objection

What's the biggest objection that you're going to get today? Price? Payments? Interest rate? Jonathan Dawson says that your biggest objection might actually be...

CRM Managers, BDRs, and How to Be Successful

On this week's episode of On the Mark, Mark Tewart talks about hiding behind texts and emails to avoid making a phone call and...

Altering the Language Being Used in Your Dealership

On this week's episode of Kain & Co., David Kain talks about the use of outdated language in the dealership and how customers may...

How Video Pre-Roll Can Complement Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...