Sunday, August 7, 2022

Studies Show Key to Selling is Relationship over Product

The J.D. Power 2020 U.S. APEAL Study rank automakers based on how excited and emotionally connected people feel to their new cars. Of a possible 1000 points, the spread between first and last position is only 50 points. In the J.D. Power 2020 Initial Quality Study, fewer problems are reported in the first 90 days […]
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Jason Unrau
Jason Unrau
Jason Unrau is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.

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