March 21, 2018- The latest Edmunds Used Car Report indicates that used car sales hit a record high in 2017. They show a 1.6 percent increase in sales from 2016 and...
Opportunity #1 – Bring your own business
To be successful for a long period of time you must create lead generation marketing. Lead generation equals dollar creation. Many dealerships are not...
This past year has been a rollercoaster for the auto retail industry. We saw an end to the U.S. auto industry’s unprecedented seven-year sales streak, and entered a new post-sales...
Over the past decade, the average dealer has lavishly spent on conferences and training intended to give their team the edge with internet sales. With this much focus on a...
The demand for auto parts on eBay is through the roof. eBay has devoted an entire website to selling auto parts called eBay Motors. eBay Motors is not just another...
On today’s Tip of the Day, Jonathan Dawson continues his Tipping the Scales series with Expertise, the idea that a person can develop trust in you because of your experience....
For most of the dealers I encounter, leads from website trade-in tools are almost an afterthought. There is a belief, for example, that it doesn’t matter which trade-in form you...
What would cause a customer to not only choose to do business with you, but to pay a premium to do so? According to Jonathan, you can influence customers through...
Every dealership is set up the same way…sales, service, parts, and F&I all operate as their own separate departments. Each has a unique part to play both in overall profit...
There are many experts out there who will teach you how to be confident, but at the end of the day, confidence comes from within. It is wise to learn...