Tag: sales

video

Minimalist marketing techniques to try at your car dealership – Paul Potratz

There is a lot of talk surrounding advertising techniques and the best way to reach consumers, especially in today’s climate. Paul Potratz, owner of Potratz Partners Advertising is taking his own unique approach, yet again, with his latest venture, Helderburg.…
video

Best practices for using video on a dealer site

We live in an emerging Golden Era of video and photography. The new iPhone 12 can record videos in Dolby Vision format, and they can also be edited on the phone. It’s truly an amazing time when what was once…
electric vehiclevideo

What is the future outlook of the electric vehicle market? – Jim Johnson, VDX.tv

California Gov. Gavin Newsom recently passed an executive order to ban sales of new gas-powered vehicles by 2035. This move by legislation has many dealers wondering what to expect in the future as electric vehicles continue to take hold of…
Hugh Hathcockvideo

A look inside industry icon Hugh Hathcock’s automotive retail journey

Today on CBT News, we welcome back to the show Hugh Hathcock, owner of ReconVelocity. Now, you may know a little bit about his success in the automotive retail industry, but do you know how it began? Hathcock has an…
F&I

An F&I early touch is the most profitable transaction

The F&I department is under constant pressure to increase profitability while enhancing the buying experience for the customer. The dealer wants increases in PVR and F&I product counts to fuel their reinsurance or DOWC positions. The sales department wants the…

Robust Q3 earnings and aggressive hiring for automakers signal industry resilience

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. Q3 Earnings We’re in the middle…

How diversity and inclusion can help your car dealership’s bottomline

Welcome back to Diversity in Automotive, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by Tony Chatman, president of Chatman Enterprises, and an acclaimed corporate relationship expert. Today, our esteemed host and guest discuss…

Tekion makes a big splash in the DMS space and public...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. Public Group Reporting We’ve entered Q3…

Tekion makes a big splash in the DMS space and public...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. Public Group Reporting We’ve entered Q3…