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newscast

Cars.com’s Tony Zolla: How a face-to-face profile rating system improves sales...

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On today's CBT Newscast for Tuesday, September 26th, 2017: Tony Zolla: How a face-to-face profile rating system improves sales Imagine if consumers could take the concept...
training

Why Salespeople Resist Change and What to Do About It

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When a dealership decides to change technologies, the transition can be hard on everyone. Those changes seem to be especially difficult, though, for dealership...
David Metter

Internet Sales Processes with David Metter

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David Kain interviews David Metter, president of AutoHook, and they discuss ad words, utilizing e-leads, and dealer incentives.
sales

How to Scale Success

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How do you scale sales success? It’s one of the most common questions that sales managers ask themselves. You need your sales team to...
sales

5 Quick and Easy Rules To Grow Your Sales

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Sometimes it’s easy to overthink this whole sales thing. Confusing concepts ranging from multi-touch attribution to your VDP strategy can boggle the average sales...
customers

7 Ways to Leverage Existing Customers for More Sales

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Generally in sales, dealership staff are often looking to find new leads rather than leveraging their current customer base. They’re all wanting to increase...
newscast

How to succeed in the current economy, starting with F&I |...

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On today's CBT Newscast for Monday, August 21st, 2017: How to succeed in the current economy, starting with F&I We always hear the phrase, "dealers need...
pre-qualifying

Pre-qualifying shoppers by brand, not budget

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  Pre-qualifying shoppers with questions about their budget is the best way to insure that you will get an untruthful answer in response. The only...
Online Retailing

How Online Car Retailers are Changing the Sales Process

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They understand their customer, and it’s resonating. Some dealerships have acknowledged that growth comes through evolution, and embrace what the industry’s statistics are saying....
customers

How to Inspire Customers

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David discusses the importance of being unique as a salesperson and how to inspire your customers to buy from you.