We’ve all seen at least one CarMax superstore making a large blue and yellow presence on the side of the road somewhere. The giant used car seller is not slowing...
Every dealership puts their own spin on how they target their next buyer through the dealerships social media accounts. Some dealerships even allow their employees creative freedom, within company policy,...
Summer is a catch-22 season for car sales. On the one hand, more people buy cars during the summer than any other season. The warm summer weather makes going to...
Cars.com recently launched a new A.I. powered technology called Hot Car. To learn more, CBT News is joined by Tony Zolla, Chief Product Officer at Cars.com. He shares on how...
Traditional shoppers used to visit three to four dealerships before making a purchase. Now, with the shift going digital, dealership visits have dwindled to approximately one-and-a-half. Shoppers are spending more...
Fostering sales growth at your dealership is an ongoing endeavor. There are many strategies to increase sales and improve profits in your sales department. Most of these strategies focus around...
During our time at the NADA Show 2018, Force Marketing talked with CBT News about how dealers can make sure they are getting a start to finish marketing campaign and...
At the 2018 NADA Show, LotLinx and their Artificial Intelligence received a lot of buzz throughout the showroom floor and beyond. Along with other members of the LotLinx team, CBT...
While transitioning from the outside to the inside, Jonathan recommends changing your invitation to the customer, therefore adding value to the conversation.
TrueCar has built a respectable reputation of trust for their fair pricing and transparency. Last year the company launched a pilot product that was received with high praise and now...