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Steve Stauning

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Steve Stauning is the host of Undeniable Advantage Live!, a monthly live video webcast and training provider for dealerships and other industries hosted at UndeniableAdvantage.com. He is also the founder of pladoogle, a leading training, mystery shop, e-commerce and automotive consulting firm providing cutting-edge products and in-store sales consultation to automotive dealers, industry vendors and media companies. Stauning has served in various automotive e-commerce leadership roles, including as the Asbury Automotive Group’s director of e-commerce, the director of the Web Solutions division of the Reynolds & Reynolds Company, and as general manager for Dealer Web Services at Dealer Specialties.
chick fil a

The Chick-fil-A of Car Dealers

It’s no secret that the dealership model is under attack in America. From subscription alternatives that could bypass traditional dealers to startups like Carvana...
marketplace

Staying Ahead in an Ever-Changing Marketplace

Certainly, all dealers and managers understand the challenges facing automotive retail today: flattening sales; buyers visiting fewer lots; margins under pressure from all sides;...
sales managers

Turn Your 8-Car Alans into 30-Car Theos


Sales managers – many of whom routinely sold 25 or more units a month in their selling days – often lament that today’s salespeople...
attract and convert

Bells & Whistles May Not Attract and Convert

Here’s a silly question for dealers and managers: Do you ever look at your website and think it’s stale or boring? Of course you...
vendor perks

Guess Who Foots the Bill for Those Vendor Perks?

The area rep for Vendor X, a digital marketing provider, just drove away from your dealership with your internet manager in the passenger seat....
internet process

Your Internet Process is Costing You Sales! But, it’s not your fault…

Over the past decade, the average dealer has lavishly spent on conferences and training intended to give their team the edge with internet sales....
trade-in leads

Triple Your Sales from Website Trade-in Leads

For most of the dealers I encounter, leads from website trade-in tools are almost an afterthought. There is a belief, for example, that it...
competitive advantage

Think You Can Hold a Creative Competitive Advantage?

There’s a belief among many in the industry that “innovative” dealers can somehow gain and hold a marketing or technological advantage over their competition....
multi-touch attribution

Multi-Touch Attribution?

There’s a push among some automotive digital marketers to shift dealers’ focus away from traditional return-on-investment measurements (like leads, calls, and sales) toward multi-touch...
sales

5 Quick and Easy Rules To Grow Your Sales

Sometimes it’s easy to overthink this whole sales thing. Confusing concepts ranging from multi-touch attribution to your VDP strategy can boggle the average sales...
big data

What Do I Do With All This Data?

By 2021, Market Reports Center projects that Big Data Investments in the Automotive Industry will reach $5 billion. The Market Reports Center also already...
Steven Stauningvideo

Using Customer Experience to Shied Your Dealership from Disruption

When you think of businesses with outstanding customer service, it’s highly probable that Chick-fil-a comes to mind. The Food Chain has set themselves apart...
Reconvideo

Solutions That Measure and Manage Your Dealership’s Recon Process

  If you’re a dealer struggling to get your used vehicles in and out of recon as quickly as possible, you’ll want to pay attention...
managersvideo

Have Your Managers Been Taught to Teach? – Paul Cummings

Who’s teaching the managers and trainers at your dealerships in order to make sure that employee training is effective? In part three of our...
customer

With Today’s Informed Customer, Do You Still Have Game?

Have you ever watched any of the popular televised poker tournaments like “World Series of Poker” or “Celebrity Poker Showdown”? If so, you have...

Daily Save-A-Deal Meetings

On this week's episode of On the Mark, Mark answers a question from Ron Whittaker, General Sales Manager at Joseph Airport Hyundai in Vandalia,...

Smarter Retargeting Strategies to Sell More Cars in the Digital Age

On this week's edition of Auto Marketing Now, Brian goes over the basics of retargeting and gives you some new insights on how to...

The Fear of Millennial Car Buyers

On this week's edition of the Weekly Tune-Up, Becky Nixon gives a few examples of ways you can deal with something that is becoming...

How to Build a Winning Sales Team (Part 2)

   Are you trying to be as good as everybody or as bad as everybody? Do you know the difference? Building a winning sales team...