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Steve Stauning

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Steve Stauning is the host of Undeniable Advantage Live!, a monthly live video webcast and training provider for dealerships and other industries hosted at UndeniableAdvantage.com. He is also the founder of pladoogle, a leading training, mystery shop, e-commerce and automotive consulting firm providing cutting-edge products and in-store sales consultation to automotive dealers, industry vendors and media companies. Stauning has served in various automotive e-commerce leadership roles, including as the Asbury Automotive Group’s director of e-commerce, the director of the Web Solutions division of the Reynolds & Reynolds Company, and as general manager for Dealer Web Services at Dealer Specialties.
marketplace

Staying Ahead in an Ever-Changing Marketplace

Certainly, all dealers and managers understand the challenges facing automotive retail today: flattening sales; buyers visiting fewer lots; margins under pressure from all sides;...
sales managers

Turn Your 8-Car Alans into 30-Car Theos


Sales managers – many of whom routinely sold 25 or more units a month in their selling days – often lament that today’s salespeople...
attract and convert

Bells & Whistles May Not Attract and Convert

Here’s a silly question for dealers and managers: Do you ever look at your website and think it’s stale or boring? Of course you...
vendor perks

Guess Who Foots the Bill for Those Vendor Perks?

The area rep for Vendor X, a digital marketing provider, just drove away from your dealership with your internet manager in the passenger seat....
internet process

Your Internet Process is Costing You Sales! But, it’s not your fault…

Over the past decade, the average dealer has lavishly spent on conferences and training intended to give their team the edge with internet sales....
trade-in leads

Triple Your Sales from Website Trade-in Leads

For most of the dealers I encounter, leads from website trade-in tools are almost an afterthought. There is a belief, for example, that it...
competitive advantage

Think You Can Hold a Creative Competitive Advantage?

There’s a belief among many in the industry that “innovative” dealers can somehow gain and hold a marketing or technological advantage over their competition....
multi-touch attribution

Multi-Touch Attribution?

There’s a push among some automotive digital marketers to shift dealers’ focus away from traditional return-on-investment measurements (like leads, calls, and sales) toward multi-touch...
sales

5 Quick and Easy Rules To Grow Your Sales

Sometimes it’s easy to overthink this whole sales thing. Confusing concepts ranging from multi-touch attribution to your VDP strategy can boggle the average sales...
customers

Customers Want to Buy, So SELL!

Okay, perhaps you won’t die, but can we all agree it’s finally time to drastically shorten the old-school road-to-the-sale and truly improve the customer’s...
autonomous vehicles

How Dealerships Can Win Against Autonomous Vehicles

Once believed to be the stuff of science fiction, autonomous vehicles are predicted to soon be mainstays of the road. Pilot programs by Uber...
marketplace

Staying Ahead in an Ever-Changing Marketplace

Certainly, all dealers and managers understand the challenges facing automotive retail today: flattening sales; buyers visiting fewer lots; margins under pressure from all sides;...
margin compression

Five Ways to Stay Ahead of Margin Compression

Automotive dealers across the country have likely noticed the margin squeeze in the past few years. They may have wondered if they were alone,...
performance

Are You Properly Rewarding Your Staff?

It is important in the automotive industry that an employee’s work performance and progress is monitored closely to ensure that they fully  understands the...
e-commerce

Is E-Commerce Driving the Auto Industry?

Over the past decade or so, the automotive industry has been through some major changes. A large part of this change stems from the...

Do You Have Your “E’s” Turned Up Today?

Do you have your "E's" turned up today? Bring your enthusiasm, excitement, energy and experience into the dealership and watch what happens. Hear how...

Phone Etiquette and Email Marketing

On this week's edition of Progressive Retail, Cory Mosley talks about how to increase your email marketing and phone etiquette skills and how to develop...

Attracting and Hiring Talent to Advance Your F&I Department

On this week's edition of F&I Today, Becky Chernek invites Tony Troussov, Group F&I Director at Morrie's Automotive Group, to discuss the importance of...

Accountability and What it is Worth to Your Business

Your culture, what’s that worth? Team morale, momentum, your brand, the customer experience, the team member experience, your own credibility as a leader. You...