Sunday, June 13, 2021
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delivery

Home delivery, reconditioning bookend digital retailing

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According to Cars.com, 61% of car buyers want their newly purchased vehicle home-delivered. 75% of dealers are now providing some form of home delivery option. Thank the COVID pandemic for kick-starting these percentages. However, we can‘t ignore the aggressive home-delivery consumer marketing by Vroom, Carvana and others for setting the desire and high expectations for this delivery option. […]
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customers

How dealers can sell more cars this month

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Trying hard helps. Still, most people in sales do everything but what they really need to do to sell more cars. They’re happy, they love...
rubber

Shortage of natural rubber compounds vehicle production concerns

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Dealers could once again be facing inventory shortages in both the sales and parts departments as the supply of natural rubber is stretched thin. Between below-average harvesting levels, stockpiling in China, and disruptions in shipping, the raw materials needed to produce crucial automotive components are in short supply. Rubber plantations in Sri Lanka, one of […]
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F&I

Making customer-pleasing changes to the F&I process

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After spending an average of more than 14 hours researching vehicles online, the 2020 Cox Automotive Car Buyer Journey reveals that less than half of car buyers are satisfied with the time it takes to buy a car at a dealership. At around four hours from crossing the threshold to driving away, customers find that […]
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tire

Three strategies to maximize tire sales in 2021

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After a difficult year for the auto industry, 2021 has brought renewed prospects of real recovery.  Americans’ driving habits are beginning to return to normal, as confirmed by our recent Hankook Gauge Index data that showed 66% of Americans are now driving at least a few times per week – more than double the 31% […]
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sales

Best practices for engaging today’s car shopper: In-person sales (Part...

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When circumstances have forced society to limit personal interaction, small yet personal touches can make a huge difference in closing a sale. These interactions will be more frequent as customers begin to visit dealerships. With that in mind, you can still be the personable, empathetic, and outgoing person you’ve always been. It may need a […]
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digital retailing

How dealerships and OEMs reimagine the sales process with digital...

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The traditional dealership sales model has endured for decades, but the past year has forced the auto retail industry to adapt. While digital retailing existed prior to the pandemic, it’s no surprise that it’s been accelerated as a result. As with other economic and industry challenges in history, dealers and OEMs are rising to the […]
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dealer

Most are ready to buy within three weeks of first...

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A study released Thursday shows that the majority of car shoppers are deeper into the sales funnel than dealers often think. The Automotive Buyer Study 2021 by Marchex titled “Trust, Transparency & the Transaction” discovered that 75% of car shoppers are prepared to make their car purchase within three weeks of making first contact with a dealership. High on the list of […]
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salesperson

With remote sales here to stay, salespeople need to be...

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According to V12’s compiled data, four in five car buyers want to configure a payment online to begin their journey toward purchasing a vehicle. Research has shown that customer loyalty and increased sales are both contingent on the customer experience matching what they desire in the process, and that’s been trending more toward a virtual sales […]
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sales

Sales advice to end 2020 on a high note

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The year 2020 has undoubtedly been a volatile, erratic one for sales across most industries, including the auto world. The COVID-19 pandemic saw shutdowns of all kinds, which stifled supply chains, sales, and service, but things have been bouncing back quite well despite the circumstances earlier in the year. Even though many consumers are still […]
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