Tailoring your automotive marketing for 2021
Marketing your dealership to your customer has historically been a fairly straightforward task. There are nuances in using data, but the data has been consistent year over year - except...
TSLA376.020-2.65%
GM78.9500.99%
F12.390-0.105%
RIVN16.140-0.58%
CYD40.770-1.06%
HMC24.200-0.17%
TM192.9800.81%
CVNA406.420-0.31%
PAG161.5501.41%
LAD277.2400.38001%
AN200.970-3.03%
GPI344.7005.18%
ABG200.5600.53%
SAH72.3900.81%
TSLA376.020-2.65%
GM78.9500.99%
F12.390-0.105%
RIVN16.140-0.58%
CYD40.770-1.06%
HMC24.200-0.17%
TM192.9800.81%
CVNA406.420-0.31%
PAG161.5501.41%
LAD277.2400.38001%
AN200.970-3.03%
GPI344.7005.18%
ABG200.5600.53%
SAH72.3900.81%
TSLA376.020-2.65%
GM78.9500.99%
F12.390-0.105%
RIVN16.140-0.58%
CYD40.770-1.06%
HMC24.200-0.17%
TM192.9800.81%
CVNA406.420-0.31%
PAG161.5501.41%
LAD277.2400.38001%
AN200.970-3.03%
GPI344.7005.18%
ABG200.5600.53%
SAH72.3900.81%
relationship
How Dealers Can Use Fixed Ops to Maximize Customer Lifetime Value
When most people think of a dealership's automotive sales, much of the emphasis is put on cars. Nevertheless, the service and parts departments and their impact on automotive dealership sales...
Studies Show Key to Selling is Relationship over Product
The J.D. Power 2020 U.S. APEAL Study rank automakers based on how excited and emotionally connected people feel to their new cars. Of a possible 1000 points, the spread between...
Three Keys to Profitability in Digital Retailing
With the coronavirus recovery underway in most parts of the country, dealerships nationwide have had to adapt their sales structure. In many parts of the nation, the customer base suddenly...
Making Mentorship Programs that Pay Off
A mentorship program is a valuable tool for dealerships. While training gives a new hire your standards and practices, mentoring imparts nuance. Mentors deliver the more subtle aspects of your...
How to Maintain a Close Relationship with Loyal Customers
In today's Tip of the Day, David Kain gives you some tips on how to maintain a close relationship with loyal customers.
VIDEO TRANSCRIPT:
Hello. I'm David Kain here with the Sales...
What a Healthy Relationship Between Sales and F&I Can Do for Your Dealership
On this week's episode of F&I Today, Becky Chernek talks to Frank Crinite of Piazza Honda of Springfield about his relationship with the F&I office at his dealership as well...
How Your Service Advisors Can Build Better Relationships and Gain Customer Loyalty – Sally Whitesell
CBT News' own Jim Fitzpatrick had the opportunity to speak with Sally Whitesell, Founder and CEO of SW Service Solutions, to talk about some of the best ways your service...
How Fleet Sales Affect Residual Values
Fleet Sales is often a dirty word in the auto industry. This can be true on the manufacturer side as well as the dealer side. Fleet sales are generally stable...
Elise Kephart: Creating the Best Experience for Customers
Joe sits down with leads/follow-up expert Elise Kephart as she offers her expertise on creating a custom, personalized experience for your customers that helps build a healthy relationship between car-buyer...
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