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Tailoring your automotive marketing for 2021

Marketing your dealership to your customer has historically been a fairly straightforward task. There are nuances in using data, but the data has been...
fixed ops

How Dealers Can Use Fixed Ops to Maximize Customer Lifetime Value

When most people think of a dealership's automotive sales, much of the emphasis is put on cars. Nevertheless, the service and parts departments and...

Studies Show Key to Selling is Relationship over Product

The J.D. Power 2020 U.S. APEAL Study rank automakers based on how excited and emotionally connected people feel to their new cars. Of a...
digital retailing

Three Keys to Profitability in Digital Retailing

With the coronavirus recovery underway in most parts of the country, dealerships nationwide have had to adapt their sales structure. In many parts of...

Making Mentorship Programs that Pay Off

A mentorship program is a valuable tool for dealerships. While training gives a new hire your standards and practices, mentoring imparts nuance. Mentors deliver...
loyal customers

How to Maintain a Close Relationship with Loyal Customers

In today's Tip of the Day, David Kain gives you some tips on how to maintain a close relationship with loyal customers. VIDEO TRANSCRIPT: Hello. I'm...

What a Healthy Relationship Between Sales and F&I Can Do for...

On this week's episode of F&I Today, Becky Chernek talks to Frank Crinite of Piazza Honda of Springfield about his relationship with the F&I...

How Your Service Advisors Can Build Better Relationships and Gain Customer...

CBT News' own Jim Fitzpatrick had the opportunity to speak with Sally Whitesell, Founder and CEO of SW Service Solutions, to talk about some...
fleet sales

How Fleet Sales Affect Residual Values

Fleet Sales is often a dirty word in the auto industry. This can be true on the manufacturer side as well as the dealer...
Elise Kephart

Elise Kephart: Creating the Best Experience for Customers

Joe sits down with leads/follow-up expert Elise Kephart as she offers her expertise on creating a custom, personalized experience for your customers that helps...