How Dealers Can Use Fixed Ops to Maximize Customer Lifetime Value


When most people think of a dealership’s automotive sales, much of the emphasis is put on cars. Nevertheless, the service and parts departments and their impact on automotive dealership sales shouldn’t be ignored. According to NADA, the service department now comprises practically half of a dealership’s profit. Additionally, they found that 74 percent of customers who visited a dealership for servicing within the year (2018) purchased cars. Ultimately, fixed ops can improve your customers’ lifetime value, but how can you use it to make this metric work for your dealership? Take a look at these tips below.  What is Customer…

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