Thursday, January 27, 2022
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experience

Create an online concierge experience for your customers

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Let’s talk customer experience for a moment. Your customers have access to many dealerships and brands when making their next buying decision. What are...
digital

Boost your digital retailing experience

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We know consumers are information-hungry, as it drives their car buying decisions. Sixty-five percent of consumers spend over a month researching their next purchase,...
VDPs

What shoppers expect to find on your website VDPs

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Modern retailing in the automotive industry now includes an ability for shoppers to perform much of their transaction online. But even before buying a car online was common, shoppers spent more than 14 hours online performing research. Much of it is conducted on third-party sites, though inquiries through a dealer’s website are among the hottest […]
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Why PCG Companies is partnering with Car Wars to measure...

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Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Sarah Ciociola, Paid Media Director at PCG Companies, and Ford Kirk, Account Manager at Car Wars. Stay tuned for more coverage of AAAS2021 to hear more about the latest innovations in modern retailing from the auto industry’s […]
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The best practices for car dealers to spotlight in preparation...

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The new year is approaching, yet many car dealers are still dealing with the effects of the COVID-19 pandemic. Today on Inside Automotive, we’re pleased to welcome back David Kain, President of Kain Automotive and host of CBT’s Kain & Co., to discuss what dealers need to focus on as the industry gears up for […]
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Roadster

Moving forward: The focus and path for Roadster and CDK Global

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In early June 2021, CDK Global acquired Roadster for $360 million. The two companies joined forces with the intent to drive modern retailing to...

What is Open Dialog Advertising and how does it connect...

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Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Eric Brown, Co-founder and CEO of inSearchX, an Open Dialog Advertising (ODA) platform called AskOtto, that focuses on continuous engagement marketing. Stay tuned for more coverage of AAAS2021 to hear more about the latest innovations in modern […]
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Why consistency is key to creating the best online car-buying experience...

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Early last week, CBT News was on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest innovations in modern retailing from...
dealer

How software innovation companies are reimagining automotive retail

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On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, sits down with CEO of A2Z Sync, Chip Perry to discuss the massive movement and investments into software companies that help reimagine automotive retail. Perry says A2Z is helping dealers holistically transform the customer buying experience in the sales process into […]
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From recon to retail: Passing the baton from the backend to...

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Although prices are beginning to ease for used vehicles, inventory levels are still not where they need to be for franchise dealers across the...