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Automotive Standards Council

Gubagoo CEO Brad Title on how to enrich the modern retailing...

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Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian is joined by Brad...
loyalty marketing program

Modern retailing best practices from digital marketing and internet pioneer Allan...

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 Today on Kain & Co., host David Kain, President of Kain Automotive, sits down with the Principle of Cooper Media Group, Allan Cooper, pioneer of the...

Disruptions in the car business: How are auto dealers coping?

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From the first quarter of 2020 until the present, the COVID pandemic has forced dealerships to rethink the customer journey. Lasting changes have resulted,...

How dealership groups are reducing missed sales during the automotive supply...

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As automotive supply shortages continue to drag on, now more than ever, every sale counts. The trouble is, dealership groups are leaving crucial sales...
experience

Create an online concierge experience for your customers

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Let’s talk customer experience for a moment. Your customers have access to many dealerships and brands when making their next buying decision. What are...
digital

Boost your digital retailing experience

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We know consumers are information-hungry, as it drives their car buying decisions. Sixty-five percent of consumers spend over a month researching their next purchase,...
VDPs

What shoppers expect to find on your website VDPs

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Modern retailing in the automotive industry now includes an ability for shoppers to perform much of their transaction online. But even before buying a...

Why PCG Companies is partnering with Car Wars to measure call...

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Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Sarah Ciociola, Paid Media Director at...

The best practices for car dealers to spotlight in preparation for...

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The new year is approaching, yet many car dealers are still dealing with the effects of the COVID-19 pandemic. Today on Inside Automotive, we’re...
Roadster

Moving forward: The focus and path for Roadster and CDK Global

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In early June 2021, CDK Global acquired Roadster for $360 million. The two companies joined forces with the intent to drive modern retailing to...