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TrueCar acquires fintech firm to assist with online car buying experience

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Online automotive marketplace TrueCar has reportedly acquired financial technology firm Digital Motors as part of its effort to improve its TrueCar+ platform. Digital Motors is an...

Alex Casebeer shares best practices from his thriving Oregon-based dealer group

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On today's edition of Inside Automotive, we are pleased to welcome back Alex Casebeer, General Manager/Partner of Capitol Auto Group in Salem, Oregon. Capitol Auto...

How car dealers can ensure F&I stays relevant in modern retailing...

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Technology has played a large part in the innovation we've seen across the industry since the onset of the pandemic a few short years...
DMSC

Brian Pasch shares valuable takeaways from the annual DMSC

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Each year dealers across the country flock to Napa Valley, California, for The Digital Marketing Strategies Conference or DMSC, and this year was no different. Today...
Automotive Standards Council

Google Analytics 4 is coming—It’s time to update your website

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Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian discusses the new Google...
Automotive Standards Council

Gubagoo CEO Brad Title on how to enrich the modern retailing...

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Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian is joined by Brad...
loyalty marketing program

Modern retailing best practices from digital marketing and internet pioneer Allan...

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 Today on Kain & Co., host David Kain, President of Kain Automotive, sits down with the Principle of Cooper Media Group, Allan Cooper, pioneer of the...

Disruptions in the car business: How are auto dealers coping?

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From the first quarter of 2020 until the present, the COVID pandemic has forced dealerships to rethink the customer journey. Lasting changes have resulted,...

How dealership groups are reducing missed sales during the automotive supply...

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As automotive supply shortages continue to drag on, now more than ever, every sale counts. The trouble is, dealership groups are leaving crucial sales...
experience

Create an online concierge experience for your customers

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Let’s talk customer experience for a moment. Your customers have access to many dealerships and brands when making their next buying decision. What are...