Sunday, November 29, 2020
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Pre-Roll Ad settings

Identify ‘Micro Moments’ That Will Make Or Break Your Pre-Roll Video

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Pre-Roll Ad settings to which car consumers can really relate decide whether prospects will keep watching or opt out. BY PHIL SURA Dealers and their marketing directors need to get familiar with the concept of “micro moments,” as they are becoming a core focus of all types of retailers and their ad agencies. Micro moments […]
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TV Ad Time Competition

Dealers May Never Have Seen TV Ad Time Competition Like Next...

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In this perfect storm of demand for conventional media, pre-roll video looks increasingly appealing. BY KEVIN GIANATIEMPO Sebastian Junger’s 1997 book “The Perfect Storm” describes a confluence of meteorological factors producing a storm with never-before-seen fury. We’re looking another rare confluence of factors leading into the November 2016 elections, only this time a political storm could […]
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Reputation On Facebook

Take Extra Care To Manage Your Dealership’s Customer Reputation On Facebook

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The friends-and-family aspect of that platform means you want the domino effect to be positive, if possible. BY DAVID KAIN We’ve all heard the phrase, “It’s all fun and games until someone gets their eye poked out.” I think the auto industry’s current relationship with social media is like that. Right now, it’s mostly fun […]
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Dealership’s YouTube

Make Sure Your Dealership’s YouTube Page Offers A Variety Of Videos...

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Don’t be stale and predictable; make sure to post product, value, salesperson and testimonial videos. BY LAURA MADISON The digital movement has transformed automotive marketing. A shift in how customers research and shop for vehicles demands a strong digital dealership presence. However, one of the strongest digital marketing platforms – YouTube – has largely been […]
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subscriber database

Make Your Dealership’s E-Mail Marketing Effective And Efficient

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Emphasizing quality over quantity in your subscriber database, and creating targeted messages can produce real results. BY AMY FARLEY In a world of data-driven marketing, it’s easy to get bogged down with comparative statistics. While it is important to stay aware of your competitors’ marketing efforts and performances, it’s equally critical for you to create […]
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optimize your CRM

Leveraging Your CRM To Identify Buyers

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By adding additional data, you can optimize your CRM to identify high-potential shoppers already in the database. BY JOHN GIAMALVO We live in the age of “big data,” and nowhere is this more apparent than in the wealth of information that auto manufacturers and dealerships hold in their CRM databases. CRM systems are chock-full of […]
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Pre-Roll Video

Pre-Roll Video Must Be Part Of Your Marketing Arsenal

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Online video coupled with traditional advertising enhances your targeting of qualified, in-market prospects. BY AMY FARLEY Online video is engaging, effective and growing tremendously, as more and more companies in more and more verticals become aware of these benefits. Does your dealership utilize online video in its advertising strategy? If not, then now is the […]
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dealership web traffic

Steps To Ensure More Of Your Dealership Web Traffic Is Qualified...

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Emphasize only the cars you want to sell now, reallocate your digital media spend and refine your search terms. BY TIM O’ROURKE Differentiating your dealership from its local competitors is more challenging than ever. Car buyers are bombarded at every turn by auto billboards and targeted display ads on their smart phones. Plus, dealers are […]
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CRM System

Is Your CRM A Bad Fit Dealership Business Model?

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Warning signs that you should look for a different CRM. BY ZACH KLEMPF Today’s car buying marketplace demands nothing less than a connected, personalized customer experience. Consumers want dealerships to know who they are and what their interests are, and to anticipate the types of cars and services they need. They want to reach their […]
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Customize Landing Pages

Customize Landing Pages To Ensure Car Shoppers Are Glad They Clicked...

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If searches don’t take them directly to the relevant message for that make and model, they will keep looking elsewhere. BY FRANK J. LOPES How does your dealership measure user satisfaction when it comes to your website? Is it based on the number of inventory searches, or the number of vehicle views? Do you regard […]
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