TSLA372.800-3.22%
GM76.620-2.32%
F12.260-0.14%
RIVN16.060-0.085%
CYD40.080-0.69%
HMC24.000-0.2%
TM191.260-1.72%
CVNA396.730-9.69%
PAG171.66010.11%
LAD291.00013.76%
AN205.6904.72%
GPI349.2104.51%
ABG201.3900.83%
SAH73.2600.87%
TSLA372.800-3.22%
GM76.620-2.32%
F12.260-0.14%
RIVN16.060-0.085%
CYD40.080-0.69%
HMC24.000-0.2%
TM191.260-1.72%
CVNA396.730-9.69%
PAG171.66010.11%
LAD291.00013.76%
AN205.6904.72%
GPI349.2104.51%
ABG201.3900.83%
SAH73.2600.87%
TSLA372.800-3.22%
GM76.620-2.32%
F12.260-0.14%
RIVN16.060-0.085%
CYD40.080-0.69%
HMC24.000-0.2%
TM191.260-1.72%
CVNA396.730-9.69%
PAG171.66010.11%
LAD291.00013.76%
AN205.6904.72%
GPI349.2104.51%
ABG201.3900.83%
SAH73.2600.87%


magazine-marketing

Pre-Roll Ad settings

Identify ‘Micro Moments’ That Will Make Or Break Your Pre-Roll Video

- October 23, 2015
Pre-Roll Ad settings to which car consumers can really relate decide whether prospects will keep watching or opt out. BY PHIL SURA Dealers and their marketing directors need to get familiar...
Articles
TV Ad Time Competition

Dealers May Never Have Seen TV Ad Time Competition Like Next Year’s Elections

- October 21, 2015
In this perfect storm of demand for conventional media, pre-roll video looks increasingly appealing. BY KEVIN GIANATIEMPO Sebastian Junger’s 1997 book “The Perfect Storm” describes a confluence of meteorological factors producing...
Sales & Marketing Daily Automotive News
Reputation On Facebook

Take Extra Care To Manage Your Dealership’s Customer Reputation On Facebook

- October 20, 2015
The friends-and-family aspect of that platform means you want the domino effect to be positive, if possible. BY DAVID KAIN We’ve all heard the phrase, “It’s all fun and games until...
Management & Leadership Sales & Marketing
Dealership’s YouTube

Make Sure Your Dealership’s YouTube Page Offers A Variety Of Videos And Updates Them

- October 19, 2015
Don’t be stale and predictable; make sure to post product, value, salesperson and testimonial videos. BY LAURA MADISON The digital movement has transformed automotive marketing. A shift in how customers research...
Sales & Marketing Auto News
subscriber database

Make Your Dealership’s E-Mail Marketing Effective And Efficient

- October 15, 2015
Emphasizing quality over quantity in your subscriber database, and creating targeted messages can produce real results. BY AMY FARLEY In a world of data-driven marketing, it’s easy to get bogged down with...
Sales & Marketing Auto News
optimize your CRM

Leveraging Your CRM To Identify Buyers

- October 9, 2015
By adding additional data, you can optimize your CRM to identify high-potential shoppers already in the database. BY JOHN GIAMALVO We live in the age of “big data,” and nowhere is this...
Management & Leadership Sales & Marketing
Pre-Roll Video

Pre-Roll Video Must Be Part Of Your Marketing Arsenal

- September 21, 2015
Online video coupled with traditional advertising enhances your targeting of qualified, in-market prospects. BY AMY FARLEY Online video is engaging, effective and growing tremendously, as more and more companies in more and...
Sales & Marketing Auto News
dealership web traffic

Steps To Ensure More Of Your Dealership Web Traffic Is Qualified Sales Leads

- September 8, 2015
Emphasize only the cars you want to sell now, reallocate your digital media spend and refine your search terms. BY TIM O'ROURKE Differentiating your dealership from its local competitors is more challenging...
Sales & Marketing Auto News
CRM System

Is Your CRM A Bad Fit Dealership Business Model?

- September 4, 2015
Warning signs that you should look for a different CRM. BY ZACH KLEMPF Today’s car buying marketplace demands nothing less than a connected, personalized customer experience. Consumers want dealerships to know who...
Management & Leadership Sales & Marketing
Customize Landing Pages

Customize Landing Pages To Ensure Car Shoppers Are Glad They Clicked On Your Online Ads

- September 1, 2015
If searches don’t take them directly to the relevant message for that make and model, they will keep looking elsewhere. BY FRANK J. LOPES How does your dealership measure user satisfaction...
Sales & Marketing Auto News


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