TSLA372.800-3.22%
GM76.620-2.32%
F12.260-0.14%
RIVN16.060-0.085%
CYD40.080-0.69%
HMC24.000-0.2%
TM191.260-1.72%
CVNA396.730-9.69%
PAG171.66010.11%
LAD291.00013.76%
AN205.6904.72%
GPI349.2104.51%
ABG201.3900.83%
SAH73.2600.87%
TSLA372.800-3.22%
GM76.620-2.32%
F12.260-0.14%
RIVN16.060-0.085%
CYD40.080-0.69%
HMC24.000-0.2%
TM191.260-1.72%
CVNA396.730-9.69%
PAG171.66010.11%
LAD291.00013.76%
AN205.6904.72%
GPI349.2104.51%
ABG201.3900.83%
SAH73.2600.87%
TSLA372.800-3.22%
GM76.620-2.32%
F12.260-0.14%
RIVN16.060-0.085%
CYD40.080-0.69%
HMC24.000-0.2%
TM191.260-1.72%
CVNA396.730-9.69%
PAG171.66010.11%
LAD291.00013.76%
AN205.6904.72%
GPI349.2104.51%
ABG201.3900.83%
SAH73.2600.87%


magazine-marketing

Vehicle Wraps And Graphics Give Dealers A Low-Cost, High-Impact Advertising Medium

- August 1, 2015
Think of your loaner cars and service trucks as mobile brand-marketing messengers. BY CHUCK DE MARTIGNY Have you considered your dealership’s vehicles as valuable media assets? Whether you have a single...
Sales & Marketing Daily Automotive News

Market To Buyers Researching Their Next Car

- August 1, 2015
Don’t Wait Until They Have Picked A Make And Model BY PHIL SURA 72% of shoppers start out open to any brand; dealers have 3 months to reach them with savvy digital...
Sales & Marketing Auto News
SEO tactics

SEO Tactics That A Dealer Not Only Can Grasp, But Use Adeptly

- July 1, 2015
A marketing-oriented dealership exec can police the calls to action, content alignment and other web elements to help his business. BY AMY FARLEY Every dealer by now knows the importance of a...
Sales & Marketing Daily Automotive News
Sell Cars To Gen Y

The Challenge Isn’t Just To Sell Cars To Gen Y, But To Gen Y Women

- July 1, 2015
Understand the particular triggers in a buy decision from millennial women, and adjust your sales tactics accordingly. BY ANNE FLEMING Here are a couple of statistics that ought to command your...
Sales & Marketing Auto News
Dealership Video

Effective Dealership Video Is As Close As Your Smartphone

- July 1, 2015
Employees can both conceive and shoot very targeted marketing video, without a big investment in camera equipment. BY LAURA MADISON In 2015, car buyers are more connected and knowledgeable than ever...
Sales & Marketing Daily Automotive News
millennial women

Growth In Luxury Car Sales Comes From Millennial Women, Not Wealthy Execs

- July 1, 2015
Dealers should be shifting their marketing strategy to appeal to the segment likely to dominate their business for some time. BY JODY DEVERE Luxury car dealers, do you know your audience? If...
Sales & Marketing Daily Automotive News
technology platforms

Evaluate A Marketing Agency’s Technology Platforms

- June 1, 2015
Be sure marketers are adept with latest tools to sharpen a dealer’s SEM, social media and other strategies. BY AMY FARLEY Work smarter, not harder. It’s an aphorism that has been around...
Sales & Marketing Daily Automotive News
bad online reviews

Blowing Off Bad Online Reviews: A Strategy You Can’t Afford

- June 1, 2015
Customers may volunteer to change them once a problem is fixed, but if they don’t, dealerships must be assertive. BY MARY WELCH When dealing with haters on social media, dealerships should...
Sales & Marketing Auto News

Strategize How To Get The Most Out Of Automotive Conference Attendance

- May 1, 2015
Great ideas don’t get magically implemented. Pick your sessions carefully, and plan how to push through the best suggestions. BY GLENN PASCH Each month, car dealers are bombarded with promotions for...
Sales & Marketing Auto News
Dealership’s Web Presence

3 Tips to Strengthen Your Dealership’s Web Presence

- April 1, 2015
Having your dealership's web presence online appeals to tech-savvy consumers and is critical to keeping them engaged and eager to visit your dealership. BY ZACH KLEMPF Dealerships without any meaningful online presence are...
Sales & Marketing Auto News


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