Thursday, January 20, 2022
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Leveraging Your CRM To Identify Buyers

By adding additional data, you can optimize your CRM to identify high-potential shoppers already in the database. BY JOHN GIAMALVO We live in the age of “big data,” and nowhere is this more apparent than in the wealth of information that auto manufacturers and dealerships hold in their CRM databases. CRM systems are chock-full of […]
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John Giamalvo
In his position, John oversees collaboration among national dealership groups and enterprise alliances regarding efficient consumer transactions. Before coming to Equifax, he was director of dealer initiatives at Edmunds.com and held leadership positions at the BarNone division of CoreLogic and at Star Auto Group.

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