About: Phil Sura

Phil Sura

Phil has worked in that role for 11 years at UnityWorks, which creates video for ads, SEO messages and websites for the automotive industry. He also speaks at dealer conferences and writes for automotive trade magazines around the country. Before coming to UnityWorks, he spent four years as a dealership GM and 13 years with a dealership consulting group.

Identify ‘Micro Moments’ That Will Make Or Break Your Pre-Roll Video

Phil Sura - October 23, 2015

Pre-Roll Ad settings to which car consumers can really relate decide whether prospects will keep watching or opt out. BY PHIL SURA Dealers and their marketing directors need to get familiar...

Articles

Market To Buyers Researching Their Next Car

Phil Sura - August 1, 2015

Don’t Wait Until They Have Picked A Make And Model BY PHIL SURA 72% of shoppers start out open to any brand; dealers have 3 months to reach them with savvy digital...

Sales & Marketing Auto News

About: Phil Sura

Phil Sura

Identify ‘Micro Moments’ That Will Make Or Break Your Pre-Roll Video

Market To Buyers Researching Their Next Car

Latest Articles

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America’s salvage yards are burning. Drivers are the ones paying the price

May inventory holds steady at 2.89M, Used-car prices top $30K, Japanese automakers face $40B tariff hit

May inventory holds at 2.89M as robust retail sales tighten market conditions

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Japanese automakers face near $40B hit from U.S. tariffs and EV policy shifts

Trust gap continues to slow autonomous vehicle adoption, JD Power finds

What GM’s autonomous vehicle strategy could mean for dealers