The first half of 2026 brought new challenges, shifting customer behaviors, and a few surprising changes in dealership phone performance.
Drawing from millions of dealership phone interactions, this report uncovers the trends shaping the industry, highlights where opportunities are being won or lost and reveals the benchmarks dealerships should be measuring against as they head into the second half of the year.
In This Report
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Mid-year dealership phone performance benchmarks
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Key metrics shaping customer conversations
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Opportunities to improve the customer experience
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Practical insights to help finish 2026 strong
Whether you’re measuring your dealership against industry benchmarks or looking for new ways to improve phone performance, this report provides the data and insights to help guide your strategy.
