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Jeff Cowan

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In his 28th year of training, Jeff is recognized as the creator of the modern-day walk-around and selling processes for service departments. Currently partnered with NADA, EasyCare, NCM, MPi and other vendors and manufacturers, he¬ is the nation’s authority when it comes to training service advisors and service support staff. Visit his website at AutomotiveServiceTraining.com and sign up for free, weekly training.
Alan Ram

What Will They Say?

On July 17th, 2017 a very good friend of mine and of the automotive industry, Alan Ram, died while piloting one of his private...

The Business Gods: Go Bold!!

If You Want to Win — Go For It! By: Jeff Cowan So you have been in business for a while and you’ve built a name. ...
video

Do your amenities retain customers?

Joe Gumm talks with Jeff Cowan host of Weekly Tune Up

Myths of Service Writers

Battle Service Business Myths And Score a Knockout By: Jeff Cowan Myths can be very dangerous things. They can and will impede your ability to grow,...

Get Ready or Sink

A Recession is Coming By: Jeff Cowan I don’t like talking gloom and doom. However, as a person running a business, I research business indicators to...

Now Is the Time to Make Fixed Opps Profitable

Stop Waiting, Help is not coming! By: Jeff Cowan Are you having your best Fixed Operations year ever or at least one of your best years? ...
Fixed-Ops Profitable

Make Fixed-Ops Profitable

Stop Waiting, Help is not coming! By Jeff Cowan Is your fixed-ops profitable?  They should be. Think about it.  If people are not buying new cars then...
Fourth Quarter Automotive

Stop Regarding Fourth Quarter Automotive As Hibernation Time

Dealers who start planning now for aggressive promotion actually can grab big business late in the year. BY JEFF COWAN It seems as though you...
Ducking responsibility

Stop Playing In The Blame Game

Ducking responsibility is widespread in dealerships, but ending this bad habit is critical to success. BY JEFF COWAN In my work, I constantly observe a “What...
Indy 500

What the Indy 500 Can Teach Dealers

BY JEFF COWAN Anyone who knows me knows that my first love outside my family is for “The Greatest Spectacle in Racing– The Indy 500.”...
connected customer

How to Reach and Engage the Connected Customer

There's a new breed of customers buying cars today, a group that is changing the game. These "connected consumers" are typically young shoppers who...
F&I

4 Ways to Ace the Customer F&I Interview

Making sales in any industry requires knowledge of what makes your customer tick, what their ‘pain points’ are, and being able to apply that...
millennial

3 Simple Ways to Help Retain Your Millennial F&I Managers

Much has been written about and analyzed when it comes to comparing all of the major population demographics. How Boomers prefer to buy a...
biasvideo

What is Unconscious Bias and How to Prevent it from Disrupting Your Dealership Culture...

To combat unconscious gender and racial biases in the workplace, management must take deliberate action against them, or it could cause tremendous profit losses....
data privacy

The Ins and Outs of Consumer Data Privacy in the Dealership

Handwritten deals and rows upon rows of file folders are slowly giving way to new data management techniques, largely digital. 5G connectivity along with...

Confirming and Destroying Stereotypes

Every customer has a stereotype about the car-buying experience. It's on you to confirm or destroy that stereotype. Saturday Morning Sales Meeting with Jonathan...

Lead Generation Equals Dollar Creation

On this week's episode of On the Mark, Mark Tewart talks about how to create more leads, navigating marketing channels as a dealer or...

Educating Your Team to Become Digitally Successful

On this week's episode of Kain & Co., David Kain invites you to his 15th annual Clients & Friends Digital Success Workshop. Join David...

Approaching Digital Retailing Challenges

On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the retailing challenges that dealers and vendors face when trying...