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APEAL study

J.D. Power APEAL Study Reveals What Drives Customer Satisfaction

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Regardless of which make or model a car shopper is interested in, quality in manufacturing remains the qualifier. A well-laid-out interior, performance that meets or exceeds expectations, and the standards by which a vehicle is assembled are all either conscious or subconscious benchmarks that a vehicle must pass. The 2020 J.D. Power Automotive Performance, Execution, […]
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gen z

What Gen Z Wants in a Car

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Do members of Gen Z want a car? According to a new vehicle ownership study by MaritzCX, the answer is yes. This segment of the population that’s currently up to 25 years of age may be slightly less likely to want to own a car than Xennials and Millennials, but the dream of vehicle ownership […]
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dealers

4 Auto Industry Shake-Ups Dealers Should Prepare for in 2020

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It almost feels as if each week is bringing new changes that are impacting the automotive industry. These changes can be helpful—or troublesome—depending on how dealers prepare for them in the long and short-term. On the other hand, potential car buyers are facing many of the same changes, just from a different perspective. Understanding how […]
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features

The Most Appealing Features for Car Buyers Now

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Cars have always been at the forefront of innovation, but lately they’ve really taken off. It seems like every company is racing to cram the most hardware and software into their models–and that’s before we even get to discussing electric vehicles and their makeup. With all that’s available, it’s good to know what features appeal […]
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connected car

The Growing Impact of the “Connected Car,”: Four Ways This...

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Today’s cars have become a one-stop-shop for transportation, security, and infotainment. Not only can you drive and play music, but you can now take advantage of Wi-Fi connectivity, autonomous driving technologies, and a variety of information functions. For this to happen, many new cars are connected to the Internet of Things (IoT), which allows vehicles […]
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automation

Not Just a Dealer, but a Teacher

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The sheer variety of models and features available on lots today is staggering. Where once shoppers had only a handful of options to choose from, the modern auto customer can pretty much customize his or her vehicle without putting an order into a manufacturer or paying through the nose. This is also an era of […]
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features

What are the Most Appealing Features for Car Buyers Now?

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Technology is evolving at a faster pace than ever before and no industry is evolving faster than automotive. Cars that drive themselves and communicate with other vehicles as well as the urban infrastructure are within our field of view in the near future. With all of the technology rapidly making its way into new cars, […]
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CBT News – November 19, 2015

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On today's show: Mike Anderson, CEO of the Rikess Group, discusses the benefits of less negotiating, more explaining Are your customers aware of features...

Are your customers aware of features on their new vehicles?

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The tech world is evolving and that means more tech bells and whistles inside new vehicles. It also means that some of that tech is not being used. Matt Rodeghero, Chief Product Officer at AutoLoop, says tech is not being used because customers are simply unaware of it. In a report by J.D. Power, Rodeghero discovered […]
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