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digital

Non-dealer digital loan origination options attracting more shoppers

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An increasing number of car shoppers are securing financing options through digital loan originations outside of the dealer’s purview, according to new J.D. Power research. The 2020 U.S. Consumer Financing Satisfaction Study reveals that digital channels are sought more than ever to line up financing for new vehicles before the shopper makes their purchase, sometimes […]
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dealer

Roadster CMO weighs in on COVID-19 recovery with dealer survey...

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Dealers have had to adapt at an incredible rate in the past seven months or so. Roadster partnered with NADA in May to perform a study about the effect COVID-19 has had on their dealership and the impact it has had particularly on the sales aspect of business. A second survey was performed more than […]
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digital retailing

How to Maintain Brand Consistency with Digital Retailing

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Digital retailing has quickly advanced in automotive markets due to the limitations from COVID-19. With sudden integration for many dealerships over a short time frame, a few key principles can easily be overlooked. In his personal vehicle search, automotiveMastermind’s Director of Business Development Steve DeWitt has experienced firsthand opportunities for improvement in how digital retailing […]
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hours

Rethinking Auto Retail: The Shift from Leads-Based Sales to the...

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In a few short months, digital retailing in automotive jumped forward about five years. The Cox Automotive Future of Digital Retailing Study reveals that 9 in 10 shoppers want to buy somewhere that offers the ability to complete at least some of the steps online. But during COVID-19, dealers were forced to offer nearly all […]
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digital car sales

How Digital Car Sales May Drive the Industry in Second...

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Six trends have been identified in a Cars.com press release that indicate digital auto sales are going to play a significant role. As the pandemic recovery effort continues to play out worldwide, the rapid move toward online auto sales is looking to be increasingly permanent and widespread. President and CEO of Cars.com Inc., Alex Vetter, […]
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digital

Your Top Digital Strategy for 2020 is in the Dealership

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Digital retailing continues to gain ground within the automotive industry. We’ve all seen the news stories sharing the growth of online transactions and new...
cable TV

Addressable Advertising on Cable TV

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On this week’s episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not be aware of.   VIDEO TRANSCRIPTION: Brian Pasch: Welcome to Auto Marketing Now. On today’s show, we’re going to talk about addressable advertising on cable TV and of course we’re going […]
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digital

How the Growth of Digital Dealerships is Pushing Traditional Auto...

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Digital dealership models have been “Vrooming” ahead and 2020 is poised for an even sharper acceleration into the digital space. Given the current landscape, now, more than ever, brick-and-mortar dealers are going to need to look outside traditional car sales to find innovative ways to reach customers. So, what trends should dealers keep an eye […]
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digital

Effectively Using Digital Retailing Tools

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On today’s Tip of the Day, PCG Digital CEO Glenn Pasch explains how to effectively utilize your digital retailing tools by educating both customers and your staff on their potential benefits.
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advertising

The Attribution Revolution and How It Can Maximize Your Dealership’s...

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 We recently welcomed back Partner GM and VP of Paragon Honda, Brian Benstock to the CBT studios. Earlier this year, Brian presented a key study at the 2019 Google Think Auto conference, which discussed several industry trends including the importance of marketing attribution. In this segment, Brian asks the important question, “Can Your Dealership […]
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