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Asbury

End-to-end digital retailing challenges solved by Asbury Automotive Group

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On Wednesday, Asbury Automotive Group announced the launch of their new end-to-end digital retailing solution, Clicklane. The news release calls Clicklane the evolution of...
digital

Non-dealer digital loan origination options attracting more shoppers

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An increasing number of car shoppers are securing financing options through digital loan originations outside of the dealer’s purview, according to new J.D. Power...
dealer

Roadster CMO weighs in on COVID-19 recovery with dealer survey results

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Dealers have had to adapt at an incredible rate in the past seven months or so. Roadster partnered with NADA in May to perform...
digital retailing

How to Maintain Brand Consistency with Digital Retailing

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Digital retailing has quickly advanced in automotive markets due to the limitations from COVID-19. With sudden integration for many dealerships over a short time...
hours

Rethinking Auto Retail: The Shift from Leads-Based Sales to the Transaction

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In a few short months, digital retailing in automotive jumped forward about five years. The Cox Automotive Future of Digital Retailing Study reveals that...
digital car sales

How Digital Car Sales May Drive the Industry in Second Half...

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Six trends have been identified in a Cars.com press release that indicate digital auto sales are going to play a significant role. As the...
digital

Your Top Digital Strategy for 2020 is in the Dealership

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Digital retailing continues to gain ground within the automotive industry. We’ve all seen the news stories sharing the growth of online transactions and new...
cable TV

Addressable Advertising on Cable TV

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On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...
digital

How the Growth of Digital Dealerships is Pushing Traditional Auto Dealers...

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Digital dealership models have been “Vrooming” ahead and 2020 is poised for an even sharper acceleration into the digital space. Given the current landscape,...
digital

Effectively Using Digital Retailing Tools

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On today's Tip of the Day, PCG Digital CEO Glenn Pasch explains how to effectively utilize your digital retailing tools by educating both customers...