Tag: digital
Hyundai CCO Dana White on leadership and mentoring more women in automotive
As the former assistant to the Secretary of Defense for Public Affairs, Dana W. White has worked with various leadership teams throughout her career. Earlier this year, she was named as chief communications officer at Hyundai North America and most…
Moving marketing to an increasingly online environment
Apple’s fall product launch for the new iPad and Apple Watch moved online in 2020, and Nike launched a line of activewear in September digitally. For far-reaching product launches, global industry leaders have had to adjust their strategies to unveil…
Sources: NADA on the verge of announcing virtual show in 2021
A source close to the situation told CBT News that an announcement from the National Automobile Dealer Association regarding the NADA 2021 Show is imminent. According to this source, the annual expo will move to an exclusively virtual platform. The…
ADAA president Tom Dart discusses current industry conditions for Alabama dealers
Hurricane Sally recently made landfall in Alabama, but despite this setback, the auto industry remains strong. Today we’re talking to Tom Dart, president of the Automobile Dealers Association of Alabama. In this segment, Dart and anchor Jim Fitzpatrick first discuss…
The challenge is on for franchised dealers as Vroom, Carvana stock ratings upgraded
On Tuesday, Goldman Sachs upgraded online auto retailers Vroom Inc and Carvana Co from ‘Hold’ to ‘Buy’ status and raised the price targets for both companies. After a challenging past two quarters for the auto industry as a whole, analysts at Goldman Sachs expect…
Electric vehicles make big waves in this week’s automotive tech headlines
Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…
What the auto retail industry has gotten right and wrong about...
Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. When we talk about the issue of diversity, a lot of times, based on the marketplace, people tend to think about diversity as it relates to color.…
Modifying your dealership’s sales approach through COVID-19
Over the last six months, David Lewis has talked with hundreds of dealership personnel. The majority seem to be in agreement that the changes currently being made to the sales process will be around for a long time. On this…
Auto ventures capitalize on stock market strength to push through acquisitions...
Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…
