Thursday, August 18, 2022

Rethinking Auto Retail: The Shift from Leads-Based Sales to the Transaction

In a few short months, digital retailing in automotive jumped forward about five years. The Cox Automotive Future of Digital Retailing Study reveals that 9 in 10 shoppers want to buy somewhere that offers the ability to complete at least some of the steps online. But during COVID-19, dealers were forced to offer nearly all […]
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Jason Unrau
Jason Unrau
Jason Unrau is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.

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