Tag: digital

When you mass email contacts with broad messages you ruin your database. Case in point, my dad recently bought a gently used Hyundai Sonata....

eLEND Solutions and Orbee are partnering to transition more car dealership shoppers, to buyers. On today’s show, we’re pleased to welcome Pete MacInnis, Founder...

Labor Day weekend is a time where buyers typically search for new vehicles based on incentives. But with the industry’s inventory shortages, how are...

According to Cars.com, 61% of car buyers want their newly purchased vehicle home-delivered. 75% of dealers are now providing some form of home delivery option. Thank the...

With the car buying journey becoming even more digital and remote, the car shoppers’ affinity for an in-person experience has barely wavered according to...

A few years ago, I published an article about the need for a full time marketing manager in every automotive dealership. This view was...

2020 was a disruptive year for many industries, including the automotive industry. Car sales were down by an estimated 15 percent in 2020, mostly...

Many of us are quick to groan and sigh when tasked with going to a car dealership, but could car buying actually be enjoyable?...

These days digital retailing is all the rage. There seems to be an endless cycle of articles detailing how to do it and how...

The pandemic has changed the way consumers purchase cars, which extends beyond online research and requesting test drives. Today, customers are conducting a variety...