Tag: digital
How to improve email marketing effectiveness in 3 simple tips
When you mass email contacts with broad messages you ruin your database. Case in point, my dad recently bought a gently used Hyundai Sonata. One week after he bought it, he received an email about trading it in. I probably don’t have to tell you that he opted out of further email communications. Done right, […]
Bridging the gap between digital retail and digital finance for car...
eLEND Solutions and Orbee are partnering to transition more car dealership shoppers, to buyers. On today’s show, we’re pleased to welcome Pete MacInnis, Founder...
Autotrader’s Kevin LeSage explains how dealers can regain momentum after the...
Labor Day weekend is a time where buyers typically search for new vehicles based on incentives. But with the industry’s inventory shortages, how are...
Home delivery, reconditioning bookend digital retailing
According to Cars.com, 61% of car buyers want their newly purchased vehicle home-delivered. 75% of dealers are now providing some form of home delivery option. Thank the COVID pandemic for kick-starting these percentages. However, we can‘t ignore the aggressive home-delivery consumer marketing by Vroom, Carvana and others for setting the desire and high expectations for this delivery option. […]
The importance of having an in-person experience in a digitized car...
With the car buying journey becoming even more digital and remote, the car shoppers’ affinity for an in-person experience has barely wavered according to a new report. As well, financing remains a multi-faceted topic that can make or break a deal. The Capital One 2021 Car Buying Outlook report analyzed the data from 1,000 buyers […]
It is time to stop debating & hire a digital marketing...
A few years ago, I published an article about the need for a full time marketing manager in every automotive dealership. This view was met with resistance from those in leadership positions inside dealerships. Some comments were based around the cost of having an additional full time employee. Other comments focused on what this person […]
Three trends in digital engagement that will impact the auto industry...
2020 was a disruptive year for many industries, including the automotive industry. Car sales were down by an estimated 15 percent in 2020, mostly due to the economic shock of the pandemic in the spring, with shutdowns and other challenges limiting inventory and consumers wary of spending. However, the last quarter of 2020 saw impressive […]
Customer satisfaction reaches new heights as online processes advance
Many of us are quick to groan and sigh when tasked with going to a car dealership, but could car buying actually be enjoyable? Cox Automotive released a report on Monday hinting that the process of car buying may gradually become less miserable. According to the Digitization of End-to-End Retailing (DoEER) study, car-buying satisfaction has been rising […]
Facebook and PureCars study reveals value of digital retailing for dealers
These days digital retailing is all the rage. There seems to be an endless cycle of articles detailing how to do it and how to use it to increase vehicle sales. While it’s important to discuss marketing tactics, it’s also worth seeing how effective they actually are. A joint study ran by Facebook and PureCars, a digital marketing and advertising company […]
Online auto loans are on the rise. What does this mean...
The pandemic has changed the way consumers purchase cars, which extends beyond online research and requesting test drives. Today, customers are conducting a variety of processes online, and this includes obtaining an auto loan. According to research by J.D. Power, “a growing percentage of buyers are securing direct financing prior to their purchase.” Digital auto […]
