Tag: digital
Home delivery, reconditioning bookend digital retailing
According to Cars.com, 61% of car buyers want their newly purchased vehicle home-delivered. 75% of dealers are now providing some form of home delivery option. Thank the COVID pandemic for kick-starting these percentages. However, we can‘t ignore the aggressive home-delivery consumer marketing by Vroom, Carvana and others for setting the desire and high expectations for this delivery option. […]
The importance of having an in-person experience in a digitized...
With the car buying journey becoming even more digital and remote, the car shoppers’ affinity for an in-person experience has barely wavered according to a new report. As well, financing remains a multi-faceted topic that can make or break a deal. The Capital One 2021 Car Buying Outlook report analyzed the data from 1,000 buyers […]
It is time to stop debating & hire a digital...
A few years ago, I published an article about the need for a full time marketing manager in every automotive dealership. This view was met with resistance from those in leadership positions inside dealerships. Some comments were based around the cost of having an additional full time employee. Other comments focused on what this person […]
Three trends in digital engagement that will impact the auto...
2020 was a disruptive year for many industries, including the automotive industry. Car sales were down by an estimated 15 percent in 2020, mostly due to the economic shock of the pandemic in the spring, with shutdowns and other challenges limiting inventory and consumers wary of spending. However, the last quarter of 2020 saw impressive […]
Customer satisfaction reaches new heights as online processes advance
Many of us are quick to groan and sigh when tasked with going to a car dealership, but could car buying actually be enjoyable? Cox Automotive released a report on Monday hinting that the process of car buying may gradually become less miserable. According to the Digitization of End-to-End Retailing (DoEER) study, car-buying satisfaction has been rising […]
Facebook and PureCars study reveals value of digital retailing for...
These days digital retailing is all the rage. There seems to be an endless cycle of articles detailing how to do it and how to use it to increase vehicle sales. While it’s important to discuss marketing tactics, it’s also worth seeing how effective they actually are. A joint study ran by Facebook and PureCars, a digital marketing and advertising company […]
Online auto loans are on the rise. What does this...
The pandemic has changed the way consumers purchase cars, which extends beyond online research and requesting test drives. Today, customers are conducting a variety of processes online, and this includes obtaining an auto loan. According to research by J.D. Power, “a growing percentage of buyers are securing direct financing prior to their purchase.” Digital auto […]
End-to-end digital retailing challenges solved by Asbury Automotive Group
On Wednesday, Asbury Automotive Group announced the launch of their new end-to-end digital retailing solution, Clicklane. The news release calls Clicklane the evolution of their PushStart tool, creating a shopping experience that spans all the gaps preventing a completely online retail possibility for some buyers. Most digital retailing solutions have been found wanting as trade-in […]
Non-dealer digital loan origination options attracting more shoppers
An increasing number of car shoppers are securing financing options through digital loan originations outside of the dealer’s purview, according to new J.D. Power research. The 2020 U.S. Consumer Financing Satisfaction Study reveals that digital channels are sought more than ever to line up financing for new vehicles before the shopper makes their purchase, sometimes […]
Roadster CMO weighs in on COVID-19 recovery with dealer survey...
Dealers have had to adapt at an incredible rate in the past seven months or so. Roadster partnered with NADA in May to perform a study about the effect COVID-19 has had on their dealership and the impact it has had particularly on the sales aspect of business. A second survey was performed more than […]
