Tag: digital

retention

How F&I can play a part in increasing customer retention

“How do we keep ‘em coming back?” It’s a very important question for anyone working at a dealership. Customer retention is one of the most important priorities throughout dealership operations. Service, parts, and sales all rely on repeat customers and…
service

How your service department can improve the trade-in process

The vehicle trade-in process has evolved a lot over time. One of the biggest changes is that there used to be a lot more room for error.  In the past, an under-informed buyer was more likely to fall for a…
online

Moving marketing to an increasingly online environment

Apple’s fall product launch for the new iPad and Apple Watch moved online in 2020, and Nike launched a line of activewear in September digitally. For far-reaching product launches, global industry leaders have had to adjust their strategies to unveil…
Frankie Floreyvideo

GSM Frankie Florey discusses how Autosport Acura adapted to the COVID-19 crisis

In today's COVID-19 world, customers value transparency and safety during their car-buying journey now more than ever. No one knows this better than Frankie Florey, General Sales Manager at Autosport Acura of Denville in New Jersey and Automotive News 40…
Bernie Morenovideo

Bernie Moreno returns to auto retail with new digital technology

While the COVID-19 pandemic has created many obstacles for auto dealers, some have found ways to create opportunities in the midst of adversity. After taking a step back from the auto industry, Bernie Moreno, president of Bernie Moreno Companies, and…

Modifying your dealership’s sales approach through COVID-19

Over the last six months, David Lewis has talked with hundreds of dealership personnel. The majority seem to be in agreement that the changes currently being made to the sales process will be around for a long time. On this…

Auto ventures capitalize on stock market strength to push through acquisitions...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…

The role diversity plays in your dealership’s customer communications

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving parts of communications that everyone has to get right. Externally, dealers have to represent the franchise…

Conducting customer interviews online to discuss F&I options

It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for the foreseeable future. In growing numbers, more dealers performing offsite…