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marketing

The Digital Marketing Tool That Should Be at The Top...

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Does your digital marketing strategy mostly consist of social media and paid ads? If so, you are not alone. Social media marketing has grown in popularity, and the impact of platforms like Facebook, Twitter, and Instagram cannot be denied. However, there is one valuable digital marketing tool that could deliver the leads and sales conversions […]
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marketing

What Marketing Efforts Should Be On Your Radar Going Into...

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With the end of 2018 fast approaching us, it’s time to start thinking about your dealerships marketing efforts going into 2019. From your marketing efforts to your digital marketing plan, there should be certain things that you need to be aware of going into 2019 to make the most out of your resources. While many […]
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digital

Are You Ready to Go All Digital?

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On this week’s episode of Progressive Retail, Cory Mosley invites Ryan Norris, Dealer Principal at Toyota of Easley in Easley, SC, to discuss how they went all digital at their dealership.
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digital

The Digital Road to the Sale

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On today’s episode of F&I Today, Becky Chernek invites Natalia Giner, COO at A2Z Sync in Denver, CO, to talk about Schomp’s recently launched digital retailing platform.
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auto retailing

Adapt or Die: Auto Retailing Continues to Evolve in the...

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In the movie “Moneyball.” Brad Pitt’s character, Billy Beane, looks at a longtime Major League Baseball scout and says, “Adapt or die.” The scout is aggressively challenging Beane, the Oakland A’s general manager, on using data to decide which player to sign to the team. “You don’t put a team together with a computer,” the […]
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Online Retailing

How Online Car Retailers are Changing the Sales Process

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They understand their customer, and it’s resonating. Some dealerships have acknowledged that growth comes through evolution, and embrace what the industry’s statistics are saying. 43 percent of car shoppers view the dealership as an educational institution according to the Car Buyer of the Future study by KBB.com. As well, 70 percent of millennials have already […]
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vendor

How to find the right vendor

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When it comes to your inventory, we know not every dealership has a Director of Digital Marketing or a Data Specialist that spends time researching metrics. We do know some vendors that claim you don’t need a specialist, but instead you need their product. Mike Meyer, Director of Digital Marketing with Lundgren Honda, says that […]
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digital spend

Making the Most of Your Digital Spend – Interview with...

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CBT’s Jim Fitzpatrick sat down with David Schoonover, Head of Digital at Kia Motors of America, to discuss David’s “digital checklist,” monitoring your digital spend, and third-party lead providers.
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newscast

How GIADA supports its members | 10 Ways To Inspire...

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On today’s CBT Newscast for Thursday, June 15th, 2017: Why auto events make sense for industry professionals Whether you have worked in auto retail a short or long time, you know training is essential in up and down times. Attending local and national events is one vital step to not only rubbing elbows with experts […]
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Turn Down-Time Into a Digital Savvy Sales Team

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It’s Tuesday afternoon. You walk onto the sale floor and the sales team is nowhere to be found. You walk outside and find them in random places, mostly just playing on their phone. How can I make them more engaged? Put them to work! One of the most valuable resources you have as a dealership […]
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