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Milennial

The 60 Percent: How to Fight High Dealership Turnover to Retain...

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While it is true that good help is hard to find, some would argue that it is even more challenging to keep it. If...
OEM

How Well Do Your Employees Know Your Dealership’s OEM?

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Working in a dealership requires dedication and commitment. Whether a GM, a salesperson, or even a lot technician, the day-to-day objectives of each position...
tires

Want to Increase Tire Sales? Here’s How to Do it!

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With Amazon’s recent purchase of the online pharmacy company Pillpack, it is hard to ignore the thought:  is there any industry Amazon founder Jeff...
customers

Putting Your Dealership Customers To Work As Brand Ambassadors

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When you want to get your dealership to be well-known around the nearest towns and cities, the best form of advertising is brand building....
Michelli

Improve Your Employees Experiences to Enhance Your Dealership’s Success – Joseph...

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Internationally recognized speaker, author, consultant, and an expert in the area of customer experience, Joseph Michelli, is back on the CBT Automotive Network and this...
customer experience

Mapping Your Online Customer Experience

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In the current competitive auto market, having an online presence is a must. Before they even set foot in your door, chances are the...
branding

Setting Up A Branding System For Your Dealership

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Though there isn’t a single agreed upon definition of Employee Branding, it basically encompasses everything related to what it is like to work at...
dealership

Six Must-Have Tools on Your Dealership Website

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No longer are dealership websites just for displaying contact information and vehicle descriptions. Today, customers are looking for a more responsive and immersive experience...
customers

Four Ways to Keep in Contact with Customers Between Purchases

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You have a customer, and they bought a car. Now what? After the transaction ends, how do you ensure that client comes back for...
personalize

Four Ways to Personalize Your Marketing to Increase Sales at Your...

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Do you remember the last time you purchased something on Amazon? It is likely that as you were making your selection, you noticed suggestions...