Sunday, September 19, 2021
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MSRP

Cars continue to sell over MSRP— How long will it...

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A new Autotrader report has been released right before the Labor Day Weekend that’s popular for shoppers, indicating to car buyers the top 20 new vehicles consistently selling above MSRP. With luxury and non-luxury models on the list, it includes many that are best-sellers in very short supply. The Mercedes-Benz G-Class wagon tops the list […]
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service

How to get customers to come back for the first...

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It’s easy to think that a manufacturer’s free maintenance plan is enough to bring someone in for the first service if you just had one to offer. If you don’t have that option, how could you get your buyer in for their first service? Let’s look at some ways to get them back and keep […]
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service

CDK Global’s Kim Saylor on how car dealers can up their...

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CDK Global has recently released data that hones in on what car dealers can do to win back and keep their service customers. On...
position zero

Why and how to pursue position zero on Google

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SERP position zero is the new target bullseye. Yes, of course, it’s fair to ask, “Wait, you mean being number 1 on SERP isn’t the best?” No, not anymore. Now it’s about being zero, which fits, given the wacky world we all live in these days. To be accurate, SERP (search engine result page) number […]
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technicians

Five industries dealers can look for technicians

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The current state of the automotive technician shortage is causing many dealerships to search out new employees. TechForce estimates that there will only be 763,600 automotive technicians by 2028, which is a decline over previous years. With these numbers in hand, a smart dealership is looking for the industries where technicians can be found. In […]
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car dealers

How lessons from the Armed Forces can help develop your...

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On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, talks about the number one organization in the world, The United States Armed Forces. As explored in Lewis’s book, “The Leadership Factor,” a big part of becoming a leader in the automotive business is working closely with the sales team and […]
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geofencing

The value that geofencing marketing can bring to car dealers

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Digital devices have helped usher in a change in how auto dealerships determine marketing plans. The national experience over the past year has pushed dealerships towards a need for a more comprehensive digital strategy, but is it all working? For example, broad-stroke digital marketing isn’t always measurable but, with geofencing, you can measure your marketing […]
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employees

7 skills you need to be an effective leader or...

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On the latest episode of Mind Your Own Business, host Jonathan Dawson, founder of Sellchology, discusses the importance of leadership. Dawson addresses the different ways you can impact your car dealership as a leader, how to develop positive leadership skills, and how to hire leaders for your team. The seven skills of effective leaders or managers include: […]
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technicians

Three ways to improve auto technician satisfaction

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Are auto technicians happy with their jobs? Not for the most part. A recent survey shows that automotive service technicians rate their average career happiness at three out of five stars, leaving them in the bottom 31% of all careers. Let’s face it – the life of an auto technician is anything but glamorous. Long […]
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Ryan Kerrigan discusses the state of the industry and trends...

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June numbers are officially in and the strength of used vehicles is leading to record returns on inventory. These dynamics are also affecting car dealership valuations. Joining us on today’s show, is Ryan Kerrigan, Managing Director of Kerrigan Advisors, to discuss the current state of the buy-sell market, and the takeaways from June earnings. Kerrigan […]
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