Wednesday, January 26, 2022
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customer experience

Bringing clarity to your dealership employees in 2022

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On the latest episode of Mind Your Own Business, host Jonathan Dawson, founder of Sellchology Sales Training, discusses the importance of providing your car dealership team with clear and fair leadership in 2022. Dawson begins by describing a recent circumstance he came across while on a dealership visit. He was meeting with the General Manager to discuss […]
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Panozzo

Dealertrack DMS’s Michael Panozzo on how to best empower your accounting...

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While auto dealerships are constantly looking for new ways to become more profitable, they rarely focus on the potential—and all too often underutilized contributions...
data

Data analytics in F&I – Remember, humans are behind the...

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When dealerships use data to take a more granular look at how the different departments are performing, it can uncover a lot – positive and negative. How much of a margin is held in sales? What is the average RO in service? Are parts personnel pricing for proper margins vs. local suppliers? Data is critical […]
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customer experience

Is your car dealership utilizing its ‘acres of diamonds?’

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On the latest episode of Mind Your Own Business, host Jonathan Dawson, founder of Sellchology Sales Training, discusses “acres of diamonds.” The concept of acres of diamonds is the idea that everything you need, is often right below the surface in your own backyard. Many of the challenges or growth opportunities you are faced with are usually […]
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marketing

Automotive marketing tips to reach every generation of car buyer

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How do you market to Boomers, Gen X, Millennials, and Gen Z while running a single dealership? You wouldn’t be far from the truth in thinking that you need multiple dealership brands of your dealership – we’re becoming that fractured in our society. And it’s not just marketing that is posing to be a challenge. […]
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winter

Winter is coming: How to prep the dealership for incoming...

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In most years, the vast majority of US states will get blanketed by white, fluffy snow. While they may not all be the most populous areas of the nation, millions of drivers will set out for work, recreation, errands, or school in wintery conditions for months out of the year. That includes both dealership staff […]
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Increase your used vehicle inventory by working with private sellers

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Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews, hands-on dealership strategies, as well as vendor analysis. Today, host Jasen Rice, founder of Lotpop, discusses how dealerships can work with private sellers to onboard inventory in […]
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talent

Using better marketing to attract better talent

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Countless articles and news stories focus on the lack of workers for many businesses today. Some blame the pandemic, some blame government assistance, or that people have decided to change careers. Regardless of the reason, this can be a struggle for many companies, especially automotive dealerships. Lack of quality candidates for sales, service, or management. […]
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MSRP

Cars continue to sell over MSRP— How long will it...

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A new Autotrader report has been released right before the Labor Day Weekend that’s popular for shoppers, indicating to car buyers the top 20 new vehicles consistently selling above MSRP. With luxury and non-luxury models on the list, it includes many that are best-sellers in very short supply. The Mercedes-Benz G-Class wagon tops the list […]
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service

How to get customers to come back for the first...

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It’s easy to think that a manufacturer’s free maintenance plan is enough to bring someone in for the first service if you just had one to offer. If you don’t have that option, how could you get your buyer in for their first service? Let’s look at some ways to get them back and keep […]
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