Sunday, April 11, 2021
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car buying

The importance of having an in-person experience in a digitized...

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With the car buying journey becoming even more digital and remote, the car shoppers’ affinity for an in-person experience has barely wavered according to a new report. As well, financing remains a multi-faceted topic that can make or break a deal. The Capital One 2021 Car Buying Outlook report analyzed the data from 1,000 buyers […]
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digital marketing

It is time to stop debating & hire a digital...

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A few years ago, I published an article about the need for a full time marketing manager in every automotive dealership. This view was met with resistance from those in leadership positions inside dealerships. Some comments were based around the cost of having an additional full time employee. Other comments focused on what this person […]
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keys

Key security a priority in the dealership

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When customers show up at a dealership for sales or service, they likely aren’t really thinking about how cars might get stolen during their visit, but it does happen. Just last week, a couple in Massachusetts got an unpleasant surprise after they dropped their Audi off at a dealership for a repair. The phone call […]
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Kerri Wise

Kerri Wise on how auto dealers can foster a more-inclusive...

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Today on CBT News, Kerri Wise joins the show to tackle some of the most pressing issues facing the retail automotive industry. Wise is the Vice President of Communications at TrueCar. Wise begins the interview by providing her perspective on where the industry currently stands. She said that TrueCar is optimistic about the outlook for […]
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customers

5 tips to make service more convenient for your customers

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With nearly 165,000 auto repair and maintenance shops in the United States, you need your dealership to stand out. The key to success is making service more convenient for your customers, so much so that they don’t want to go anywhere else. We have 5 tips to create more convenience for your service customers. 1. […]
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Stellantis - David Kelleher

How Stellantis is working with its dealers to overcome challenges...

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There were many lessons learned in 2020 for dealers across the country. On today’s show, CBT News host Jim Fitzpatrick is joined by David Kelleher, President of David Auto Group. Kelleher is also the Chairman of the Stellantis Dealer Council.  Kelleher begins the conversation by discussing recent success and lessons learned from 2020. He says […]
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Automotive Market - Alan Haig

Will strong M&A activity continue through major auto industry changes?...

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Haig Partners is set to release its 2020 Q4 Haig Report in the near future. The report tracks trends in the retail automotive market and how those trends impact dealership values. Today on CBT News, Alan Haig, President and Founder of Haig Partners, joins the show to discuss the year-end findings ahead of the report.  […]
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customers

How to influence dealership customers to return for service appointments

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Prior to the COVID-19 pandemic, only 30% of customers surveyed by Cox Automotive stated that they’ve serviced their vehicles at the dealership in the previous year. Keeping customers coming back for service is where the legacy revenue lies, and it’s been a statistic that’s been relatively unchanged for two decades. Yet, all dealers understand the […]
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marketing

Improving engagement with multichannel marketing

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You may have heard that to succeed today, you need to be online. That’s true, especially in the year 2021. The last year has trained many reluctant adopters to head to the internet before making any purchase, large or small. Getting your dealership online is not only a good idea. At this point, it’s a […]
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Residual Value - Eric Ibara

Why educating customers about residual value can be a major selling...

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Today on CBT News, anchor Jim Fitzpatrick is joined by Eric Ibara, Director of Residual Values for Kelley Blue Book. Ibara joins the show...