Tom Stuker

25 POSTS 0 COMMENTS
Tom Stuker is the renowned leader in the world of automotive sales and dealership management consultation. Known as the founder of the BDC concept, author of Guaranteed Sales Success, star of reality TV series Car Lot Rescue, host of CBT’s The Tom Stuker Show, and owner of Stuker Training, Tom runs a world-class training and development program that trains automotive sales professionals how to sell more units a month. Tom believes that when equipped with the right tools, a few processes and some training, any salesperson can be transformed into a top performer.
Tom Stuker Showvideo

Priority of Calls

On this week's episode of the Tom Stuker Show, Tom goes over which type of calls should be at the top of your list of priorities.
communicate effectivelyvideo

How to Communicate Effectively with your Customers

On this week's episode of the Tom Stuker Show, Tom discusses how to effectively communicate with customers and the best methods to do so.
scriptsvideo

Four of Tom’s Favorite Scripts

On this week's episode of the Tom Stuker Show, Tom goes over some of his favorite sales scripts so that you can be better prepared for any situation on the phone or on the sales floor.
follow-upvideo

Follow-Up Calls

On this week's episode of the Tom Stuker Show, Tom goes over the 3-day follow-up call as well as pre/post-CSI scripts and pre/post-service scripts.
referralsvideo

How to Handle Customers Who Are Reluctant to Give Referrals

On this week's episode of the Tom Stuker Show, Tom shares four scripts to help with handling referral reluctance.
delivery prospectingvideo

Effective Delivery Prospecting

On today's Tom Stuker Show, Tom talks about one of his favorite and most effective prospecting techniques of all time, delivery prospecting.
employeesvideo

How to Be More Proactive in Sales

On today's episode of the Tom Stuker Show, Tom talks about how and why you should be much more proactive than reactive when it comes to your sales process.
employeesvideo

How to Hire Employees Effectively

On this week's episode of the Tom Stuker Show, Tom talks about the initial interview to hiring new employees who will become a part of your winning sales team and how you more effectively.
orphan ownersvideo

How to Effectively Handle Orphan Owners

 On today's episode of the Tom Stuker Show, Tom talks about how you can effectively handle orphan owners, people who have bought from your dealership whose salesperson is no longer with you.
communicationvideo

Effective Communication with Your Customers

  On this week's episode of The Tom Stuker Show, Tom Stuker discusses how to effectively communicate with customers and the best methods to do so.
Evelyn Cardenasvideo

Dr. Evelyn Cardenas says CFADA dealers are ‘very optimistic’ about auto industry

Just a few short months ago as the pandemic hit, we were all left to figure out what’s next for retail automotive businesses and jobs around the country. As we adjust to this ‘new normal’ we’re checking in on the…
Mitsubishi

Mitsubishi connected car tech exemplifies a tool for customer retention

On Wednesday, Mitsubishi Motors announced that Eclipse Cross drivers will be equipped with connected car tools to accentuate the ownership experience through the My MITSUBISHI CONNECT app. In a press release, Mitsubishi Motors North America said that they’ve partnered with…
Rock Andersonvideo

How AutoNation is promoting diverse and inclusive hiring practices – Rock Anderson

Here at CBT News, we’ve had several discussions with prominent figures on diversity in the retail automotive industry. AutoNation, the largest retailer in the country, has had tremendous success in hiring and retaining African-Americans and other minorities. Today, we’re joined…

Absenteeism continues to plague auto plants

Auto dealers have experienced highs and lows during the COVID-19 pandemic. Many have had surprising, record-breaking sales months and many have sold more used vehicles than ever before. The current value on used vehicles stems from the lack of new…

FCA and PSA revise merger due to COVID-19

Fiat Chrysler and PSA announced plans to amend the merger that will launch Stellantis in 2021.  FCA announced in a press release that the amendments were made to address the liquidity impact on the automotive industry due to COVID-19. The…

Auto ventures capitalize on stock market strength to push through acquisitions...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…

The role diversity plays in your dealership’s customer communications

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving parts of communications that everyone has to get right. Externally, dealers have to represent the franchise…

Conducting customer interviews online to discuss F&I options

It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for the foreseeable future. In growing numbers, more dealers performing offsite…

Auto investors make bold moves with this week’s tech company deals

Welcome to the first edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an automotive technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. This weekly CBT News series…