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Tom Stuker

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Tom Stuker is the renowned leader in the world of automotive sales and dealership management consultation. Known as the founder of the BDC concept, author of Guaranteed Sales Success, star of reality TV series Car Lot Rescue, host of CBT’s The Tom Stuker Show, and owner of Stuker Training, Tom runs a world-class training and development program that trains automotive sales professionals how to sell more units a month. Tom believes that when equipped with the right tools, a few processes and some training, any salesperson can be transformed into a top performer.
Tom Stuker Showvideo

Priority of Calls

On this week's episode of the Tom Stuker Show, Tom goes over which type of calls should be at the top of your list...
communicate effectivelyvideo

How to Communicate Effectively with your Customers

On this week's episode of the Tom Stuker Show, Tom discusses how to effectively communicate with customers and the best methods to do so.
scriptsvideo

Four of Tom’s Favorite Scripts

On this week's episode of the Tom Stuker Show, Tom goes over some of his favorite sales scripts so that you can be better...
follow-upvideo

Follow-Up Calls

On this week's episode of the Tom Stuker Show, Tom goes over the 3-day follow-up call as well as pre/post-CSI scripts and pre/post-service scripts.
referralsvideo

How to Handle Customers Who Are Reluctant to Give Referrals

On this week's episode of the Tom Stuker Show, Tom shares four scripts to help with handling referral reluctance.
delivery prospectingvideo

Effective Delivery Prospecting

On today's Tom Stuker Show, Tom talks about one of his favorite and most effective prospecting techniques of all time, delivery prospecting.
employeesvideo

How to Be More Proactive in Sales

On today's episode of the Tom Stuker Show, Tom talks about how and why you should be much more proactive than reactive when it comes...
employeesvideo

How to Hire Employees Effectively

On this week's episode of the Tom Stuker Show, Tom talks about the initial interview to hiring new employees who will become a part...
orphan ownersvideo

How to Effectively Handle Orphan Owners

 On today's episode of the Tom Stuker Show, Tom talks about how you can effectively handle orphan owners, people who have bought from your...
communicationvideo

Effective Communication with Your Customers

  On this week's episode of The Tom Stuker Show, Tom Stuker discusses how to effectively communicate with customers and the best methods to do so.
Preston Auto Groupvideo

7 Dealership Practices That Preston Auto Group is Focusing on in 2020

On today’s show, we’re pleased to continue our conversation with Dave Wilson, Chairman of Preston Auto Group, and Tim Wilson, President of iFrog Digital...
direct mail

Why Direct Mail Marketing Needs To Be Part of Your Marketing Mix

Even with the evolving technologies available to communicate with prospects from your dealership, direct mail should be a critical piece in your dealership’s marketing...
service

Building A Vibrant Service Department

Creating an environment where customers feel relaxed and well cared for can be a tough thing to achieve with the many pressures being felt...
technician

Dealing with the Technician Drought

There is a “Technician Drought” that has been plaguing the car industry for decades, pretty severely for the past 5 years or so. Finding...
BDC Strategyvideo

Unlock Additional Finance and Service Revenue with a Comprehensive BDC Strategy

On today’s show, we’re pleased to welcome back Sarah Vantine, BDC Director for Scott Clark Auto Group out of Charlotte, NC. Since we last...

Being Personable When Handling Internet Leads

On this week's episode of On the Mark, Mark Tewart talks about how the use of certain templates and scripts when handling internet leads...

Recruiting in the Modern Age of Automotive

On this week's episode of Kain & Co., David Kain of Kain Automotive talks about the words you use in your recruiting ads and...

Moving from Email to Text Messaging

On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather...

Pinpointing Why the Customer Is Saying No

On this week's episode of F&I Today, Becky Chernek talks about what to do when a customer wants to stick to the base payment...