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Tom Stuker

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Tom Stuker is the renowned leader in the world of automotive sales and dealership management consultation. Known as the founder of the BDC concept, author of Guaranteed Sales Success, star of reality TV series Car Lot Rescue, host of CBT’s The Tom Stuker Show, and owner of Stuker Training, Tom runs a world-class training and development program that trains automotive sales professionals how to sell more units a month. Tom believes that when equipped with the right tools, a few processes and some training, any salesperson can be transformed into a top performer.
outbound callvideo

12 Steps to Making an Outbound Call

The phone can either be the most powerful sales tool in the dealership or the most misused. On this week's episode of the Tom...
employeesvideo

How to Hire Employees Effectively

On this week's episode of the Tom Stuker Show, Tom talks about the initial interview to hiring new employees who will become a part...
follow-upvideo

Follow-Up Calls

On this week's episode of the Tom Stuker Show, Tom goes over the 3-day follow-up call as well as pre/post-CSI scripts and pre/post-service scripts.
delivery prospectingvideo

Effective Delivery Prospecting

On today's Tom Stuker Show, Tom talks about one of his favorite and most effective prospecting techniques of all time, delivery prospecting.
referralsvideo

How to handle customers who are reluctant to give referrals

On this week's episode of the Tom Stuker Show, Tom shares four scripts to help with handling referral reluctance.
orphan ownersvideo

How to Effectively Handle Orphan Owners

On today's episode of the Tom Stuker Show, Tom talks about how you can effectively handle orphan owners, people who have bought from your...
communicationvideo

Effective Communication with Your Customers

  On this week's episode of The Tom Stuker Show, Tom Stuker discusses how to effectively communicate with customers and the best methods to do so.
customervideo

How to Move the Customer from their Keyboard to your Showroom

On this week's episode of the Tom Stuker Show, Tom talks about internet leads, online traffic management, and effective BDCs with his new series,...
internet leadsvideo

Phone Ups and Internet Leads

On this week's episode of the Tom Stuker Show, Tom goes over phone ups and internet leads and why handling leads is a privilege,...
prospectingvideo

Delivery Prospecting Form

On this week's episode of the Tom Stuker Show, Tom goes over the delivery prospecting form and discusses the importance of using this technique...
Puente Hills Ford

How Puente Hills Ford Achieved #1 CSI Score in Southern California

“I just got out of a meeting pumping up my guys for you and I’s interview. It’s all about pumping the guys up because...
test drive

Six Ways to Use the Test Drive to Secure a Sale

So much happens during the car buying experience that it is easy to forget how pivotal the test drive is to the total process....
expanding

Are You Thinking About Expanding Your Franchise?

If you’re thinking about expanding your franchise dealership, there are a lot of aspects to keep in mind when taking this giant ‘leap of...
dealers

What You Need to Do — NOW — to Succeed in a Regrowth Economy

Check the correct statements... ❑ In good times we develop bad habits because we can. ❑ In bad times we develop good habits because we have...
Reconvideo

Solutions That Measure and Manage Your Dealership’s Recon Process

  If you’re a dealer struggling to get your used vehicles in and out of recon as quickly as possible, you’ll want to pay attention...

Daily Save-A-Deal Meetings

On this week's episode of On the Mark, Mark answers a question from Ron Whittaker, General Sales Manager at Joseph Airport Hyundai in Vandalia,...

Smarter Retargeting Strategies to Sell More Cars in the Digital Age

On this week's edition of Auto Marketing Now, Brian goes over the basics of retargeting and gives you some new insights on how to...

The Fear of Millennial Car Buyers

On this week's edition of the Weekly Tune-Up, Becky Nixon gives a few examples of ways you can deal with something that is becoming...

How to Build a Winning Sales Team (Part 2)

   Are you trying to be as good as everybody or as bad as everybody? Do you know the difference? Building a winning sales team...