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Tom Stuker

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Tom Stuker is the renowned leader in the world of automotive sales and dealership management consultation. Known as the founder of the BDC concept, author of Guaranteed Sales Success, star of reality TV series Car Lot Rescue, host of CBT’s The Tom Stuker Show, and owner of Stuker Training, Tom runs a world-class training and development program that trains automotive sales professionals how to sell more units a month. Tom believes that when equipped with the right tools, a few processes and some training, any salesperson can be transformed into a top performer.
Tom Stuker Showvideo

Priority of Calls

On this week's episode of the Tom Stuker Show, Tom goes over which type of calls should be at the top of your list...
communicate effectivelyvideo

How to Communicate Effectively with your Customers

On this week's episode of the Tom Stuker Show, Tom discusses how to effectively communicate with customers and the best methods to do so.
scriptsvideo

Four of Tom’s Favorite Scripts

On this week's episode of the Tom Stuker Show, Tom goes over some of his favorite sales scripts so that you can be better...
follow-upvideo

Follow-Up Calls

On this week's episode of the Tom Stuker Show, Tom goes over the 3-day follow-up call as well as pre/post-CSI scripts and pre/post-service scripts.
referralsvideo

How to Handle Customers Who Are Reluctant to Give Referrals

On this week's episode of the Tom Stuker Show, Tom shares four scripts to help with handling referral reluctance.
delivery prospectingvideo

Effective Delivery Prospecting

On today's Tom Stuker Show, Tom talks about one of his favorite and most effective prospecting techniques of all time, delivery prospecting.
employeesvideo

How to Be More Proactive in Sales

On today's episode of the Tom Stuker Show, Tom talks about how and why you should be much more proactive than reactive when it comes...
employeesvideo

How to Hire Employees Effectively

On this week's episode of the Tom Stuker Show, Tom talks about the initial interview to hiring new employees who will become a part...
orphan ownersvideo

How to Effectively Handle Orphan Owners

 On today's episode of the Tom Stuker Show, Tom talks about how you can effectively handle orphan owners, people who have bought from your...
communicationvideo

Effective Communication with Your Customers

  On this week's episode of The Tom Stuker Show, Tom Stuker discusses how to effectively communicate with customers and the best methods to do so.
video

Summer Sales Forecast for Auto Retail – Charlie Chesbrough, Cox Automotive

Cautious optimism is the sentiment many dealers are feeling as the auto retail industry settles into Q3. After strong showings for sales, considering the...
Digital Marketing Strategies Conferencevideo

Brian Pasch on Digital Retailing and the Upcoming Digital Marketing Strategies Conference

If the Coronavirus pandemic has taught dealers one thing, it's that digital retailing is not going anywhere. In fact, industry players like Roadster and Cox...
video

Hireology CEO Adam Robinson Discusses Major Changes to the Dealership Staffing Model

It’s no secret that the automotive retail industry is going through a period of tremendous change due to the Coronavirus. Dealers have been forced...
online auctions

Tips to Use Online Auctions to Find Used Car Inventory

Car dealers are in a race against time. The mission: Find the best used car inventory, at the best prices, before the competition does. The challenge:...
Ira Wolfevideo

Ira Wolfe on Why Dealers Can’t Go Back to Business as Usual

"An Obituary for Normal", is how Ira Wolfe, founder and President of Success Performance Solutions, satirically introduces his thoughts about the state of 'normal'...

What Do Dealerships and Bank Conversions Have to Do With TikTok?

Recently, a video by TikTok user Molly Baxter shared a shady business practice perpetrated by a few F&I managers that received thousands of views....

Why Dealers Should Concentrate on Experience, Not Price

On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success director for Kain Automotive....

Creating a Frictionless Online Car Buying Experience

There is still a lot unknown about how the Coronavirus will continue to affect American lives, industries, and consumerism. However, dealers can assume that...

Making the Commitment to Provide a Top-Tier Customer Experience

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain discusses the necessary changes to the customer experience brought...