New study shows consumers’ motives for dealership service, key marketing tactics

Jason Unrau - November 26, 2020

A new study performed by DriveSure and FixedOPS Marketing reveals trends in how customers select a service department, what motivates their choice, and ways to effectively retain their loyalty. The...

Fixed-Ops Sales & Marketing

How the As-a-Service Revolution empowers dealerships to be more efficient

Matt Leone - November 25, 2020

While disruptive technology sounds intimidating, it’s critical to support the changing way we do business. The “as-a-service” revolution is gaining more momentum now than ever before as a growing number of companies integrate their processes with cloud-based, data-driven platforms to better manage and improve operations. These technologies are paving the way for businesses to leverage...

Sales & Marketing Articles

Tips to optimize customer engagement in the pandemic and beyond

Steve Mitchell - November 23, 2020

If you live in Southern California, you may have noticed a new type of text message from candidates during the recent political season. It may have gone something like this,...

Sales & Marketing Articles

Connected cars and OTAs: What are the pros and cons for dealers?

Chanell Turner - November 20, 2020

Who knew we would be living in a time when cars began to act like computers? Today's cars are connected in ways that we have never seen before. Drivers can access...

Daily Automotive News Articles

How dealers can compete with the aftermarket

Steve Mitchell - November 16, 2020

In 2019, according to Statista, the average US auto dealership recorded automotive service and parts sales of around 7.3 million US dollars. As an industry, new vehicle dealerships in the...

Fixed-Ops Articles

Want to increase productivity, morale, and cost savings? Try a wellness program.

Chanell Turner - November 10, 2020

Health and wellness are established buzzwords in today's workplace. They may seem like a standard checkbox on the company's list of activities and programs for many. However, what if you...

Management & Leadership Auto News

Why video marketing should be in your dealership marketing strategy

Chanell Turner - November 6, 2020

For many dealerships, the challenge is to find new and creative ways to appeal to consumers, especially in a world where coronavirus is causing sales and consumer confidence to dip....

Sales & Marketing Auto News

How dealers can improve their BDC processes

Steve Mitchell - November 6, 2020

With many dealerships bringing back furloughed sales and fixed ops employees, it's a good time to remind ourselves that fixed operations are important to any dealership. And if you're leading...

Sales & Marketing Auto News

New report suggests data security at dealerships is a serious concern

Jason Unrau - November 3, 2020

A report released last week on the susceptibility of data breaches has identified auto dealerships as being a potential target. The 2020 Shred-it Data Protection Report found that emphasis on...

Daily Automotive News Auto News

How inspirational leadership can work at your dealership

Chanell Turner - November 2, 2020

How do you lead in a crisis? How do you ensure your team continues to function and thrive during times of uncertainty? Dealership managers—and leaders in various other industries—are having...

Management & Leadership Auto News

dealership

New study shows consumers’ motives for dealership service, key marketing tactics

How the As-a-Service Revolution empowers dealerships to be more efficient

Tips to optimize customer engagement in the pandemic and beyond

Connected cars and OTAs: What are the pros and cons for dealers?

How dealers can compete with the aftermarket

Want to increase productivity, morale, and cost savings? Try a wellness program.

Why video marketing should be in your dealership marketing strategy

How dealers can improve their BDC processes

New report suggests data security at dealerships is a serious concern

How inspirational leadership can work at your dealership

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