For many dealerships, the challenge is to find new and creative ways to appeal to consumers, especially in a world where coronavirus is causing sales and consumer confidence to dip. Fortunately, there is a range of ways to still engage your audience affordably.
In recent years, video marketing has become an almost required component of any SEO or dealership marketing strategy. Consumers are drawn in by video, especially from brands that they purchase from: Fifty-four percent of consumers want to see more video content from a brand or business they support. Video marketing should be a staple of your SEO and marketing strategies, but how important is it to your dealership?
Here are five reasons why video marketing is crucial to any dealership marketing or SEO strategy.
Video is Speaking Louder Than Words—Literally
Data by Animoto revealed that four times as many customers would like to watch a video about a product than reading about it. Much like students learn and consume information differently, the same is valid with consumers. More and more people prefer digesting information through visual mediums. As a result, video marketing makes it much easier to strike a chord with your audience and offer value. As the saying goes, a picture is worth a thousand words. However, video is likely worth more.
If Your Competitors Aren’t Already Using It —They Will Be
Hubspot revealed that 85 percent of businesses surveyed are using video marketing. So, businesses across various sectors are starting to realize how powerful video marketing is. Additionally, 92 percent of marketers in the survey found that video marketing was an important part of their overall marketing strategy. If you want to stay ahead of the competition, investing in this form of marketing is necessary.
Receive Higher Rankings on Google
Google’s algorithms are looking for content that is relevant to the audience searching for it. Video can help with that relevancy, which is why video content is figured into rankings. This makes video marketing a crucial tool if you want your website to rank high in local searches. Additionally, video allows you to use keywords in titles, descriptions, and metadata, which increases your chances of ranking on Google and video platforms like YouTube. To increase the effectiveness, use long-tail keywords and “Q&A” type phrasing favorable to search engine algorithms. Ultimately, if you are having difficulty getting your text-based content to rank, you may want to change it up by adding video to the mix.
Rank on The World’s Second Largest Search Engine
You may not have realized that Google isn’t the only search engine that potential car buyers are using. YouTube is the second-largest search engine. As people type in keywords or questions in Google seeking the answers to their inquiries, the same is true of YouTube. Having a YouTube page allows you to provide education, encourage the sharing of your videos, and even add links to send viewers back to your website or inventory page. The strategy of sending customers to sites and even the physical showroom itself has proven successful for many dealers. Data from Google revealed that over 60 percent of shoppers reported visiting a dealership or dealer website after watching a video of a vehicle they were considering. Video can captivate your audience and help you steer them where you want them to go.
Grow The Bottom Line
The Aberdeen Group found that companies who use video in their marketing experience 49 percent year-over-year revenue growth over those who don’t. Ultimately, you may have high click-through rates, and even an increase in social shares, but these stats don’t mean anything to your team if the bottom line doesn’t increase. For dealerships that implement it correctly, video marketing can increase ROI and add more transparency to brand messaging.
Video Marketing is What Can Accelerate Your Dealership Marketing to the Next Level
You can max out your ad spend budget, put hours into Twitter and Instagram, and write several blogs and still come up short. These years, it’s important to be agile and understand where marketing trends are going. Today, customers are consuming more videos than ever, as most individuals are looking for quicker and more transparent ways to acquire information. Video accomplishes this.
Fortunately, you don’t have to max out your marketing budget. Many video editing programs are free, and you can shoot footage with smartphones instead of having to rent start-of-the-art video equipment. These advances can decrease your costs, and maximize your ROI, which should be the goal of any marketing strategy.
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This has been a JBF Business Media production.