Masks are on at dealerships nationwide, and not just in terms of PPE. For automotive dealers working hard to restart and gain momentum during the COVID-19 era of car sales,...
Hiring and holding onto female employees isn't just about diversifying a dealership's staff or appealing to female buyers. Evidence has repeatedly shown that including women at all levels of a business strengthens it, with...
Things were looking rather bleak for the buy/sell market earlier in 2020 when factories, supply chains, and dealerships were shuttered, but the auto industry is bouncing back quite well, including...
The pandemic has changed the way consumers purchase cars, which extends beyond online research and requesting test drives. Today, customers are conducting a variety of processes online, and this includes...
There are some decisions to be made regarding dealership concierge services, especially if the COVID limitations from 2020 carry deep into 2021. Currently, most of these services reside in the...
The concept of geofencing might’ve started as a GPS-based tracking application but it became a marketing technique soon after. The idea is simple: choose a geographically-based area and focus marketing...
Your dealership has an established brand of customer. That's not to say you won't sell to anyone who has the money, but you know there's a preference on who your...
Just because there are many social media platforms out there, that doesn’t mean you should use them all.
So where does that leave your dealership?
You may have personal accounts on Twitter,...
In the United States, 43% of new car sales include a customer’s trade-in. 22% of pre-owned sales have a trade involved. Altogether, nearly 16 million trade-ins are taken in by...
Is your dealership marketing team finding their balance when it comes to crafting the right advertising messaging during this COVID-19 pandemic? This action can be a challenging tightrope to walk....