Improving engagement with multichannel marketing
You may have heard that to succeed today, you need to be online. That's true, especially in the year 2021. The last year has trained many reluctant adopters to head...
TSLA408.72019.8204%
GM82.3404.29%
F12.9730.533%
RIVN17.4900.5997%
CYD43.4501.1281%
HMC25.2850.925%
TM219.5206.66%
CVNA397.90035.66%
PAG162.7506.73%
LAD287.02012.15%
AN208.73010.44%
GPI351.70516.225%
ABG213.1509.06%
SAH70.9453.575%
TSLA408.72019.8204%
GM82.3404.29%
F12.9730.533%
RIVN17.4900.5997%
CYD43.4501.1281%
HMC25.2850.925%
TM219.5206.66%
CVNA397.90035.66%
PAG162.7506.73%
LAD287.02012.15%
AN208.73010.44%
GPI351.70516.225%
ABG213.1509.06%
SAH70.9453.575%
TSLA408.72019.8204%
GM82.3404.29%
F12.9730.533%
RIVN17.4900.5997%
CYD43.4501.1281%
HMC25.2850.925%
TM219.5206.66%
CVNA397.90035.66%
PAG162.7506.73%
LAD287.02012.15%
AN208.73010.44%
GPI351.70516.225%
ABG213.1509.06%
SAH70.9453.575%
data
The dangers of cybersecurity and fraud in 2021: What your dealership should know
There are many pros when it comes to allowing customers to purchase cars online. There is an increase in efficiency, greater ease of organizing documents, and a potential rise in...
Best practices for engaging today’s car shopper: Automation (Part 2)
In Part 1, we addressed some objections to automation and how to overcome them. Once we overcome objections and fears that naturally come with automation considerations, we can move to implementation....
Five types of customer data that you should take from fixed ops
According to Cox Automotive, 49% of a dealership's profits come from the service department. It's clear that fixed ops have evolved into a significant profit center for car dealers. However, it can also be...
AI in the automotive industry: Handle with care
The auto industry is quite familiar with AI as it relates to automobile safety. Driver assistance technology AI will work at protecting consumers from almost every type of distracted driving....
Massachusetts right to repair update adds challenge for auto dealers
On Nov 3, voters in Massachusetts were casting ballots for more than just their choice of presidential candidate. Also included on the ballot was Question 1, the “Right to Repair...
What is your top fraud concern in a COVID environment?
Masks are on at dealerships nationwide, and not just in terms of PPE. For automotive dealers working hard to restart and gain momentum during the COVID-19 era of car sales,...
How to sell change to upper management
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate or die. There can...
How the As-a-Service Revolution empowers dealerships to be more efficient
While disruptive technology sounds intimidating, it’s critical to support the changing way we do business. The “as-a-service” revolution is gaining more momentum now than ever before as a growing number of companies integrate their processes with cloud-based, data-driven platforms to better manage and improve operations. These technologies are paving the way for businesses to leverage...
New report suggests data security at dealerships is a serious concern
A report released last week on the susceptibility of data breaches has identified auto dealerships as being a potential target. The 2020 Shred-it Data Protection Report found that emphasis on...
Latest Articles
