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data

New report suggests data security at dealerships is a serious concern

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A report released last week on the susceptibility of data breaches has identified auto dealerships as being a potential target. The 2020 Shred-it Data Protection Report found that emphasis on employee training and policies regarding data security have declined in 2020, and that 53% of consumers “feel less secure about their personal data security than […]
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F&I

3 ways data analytics can help your F&I staff

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As the markets start waking up from their COVID-19 slowdown, F&I departments are also trying to get back in the groove they were in before all of this started in March. It’s a challenge, especially for the stores that may have had to lay off staff to save money. Part of the ramp-up challenge is […]
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showroom

Tips to improve your virtual showroom

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On a typical day, when most people will never stop by your dealership but they’ll visit your website, the importance of digital showroom curb appeal matters tremendously. If your website doesn’t meet your possible buyers’ standards, you won’t grow online, and you’ll suffer in sales at your brick and mortar location. The same welcoming, organized […]
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online

Online consumer engagement showing indications of industry rebound

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Car shoppers are continuing a slow but steady push back to normal purchasing practices, according to analysis of marketing data by Comscore in a press release issued Tuesday, and used car shopping is where the greatest interest growth has occurred. How customers are shopping, however, has changed dramatically from in-person to online, helping retailers and […]
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data

What is Your Customer Data Worth?

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Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach consumers. Imagine if you knew every household in your primary market area (PMA). If you knew how to contact them, their media preferences and their vehicle and service needs, you would […]
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questions

Questions to Ask a New Agency Partner

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Dealers receive dozens of calls a week from companies attempting to sell marketing services or technology to power their online strategy. Dealership managers should never stop taking calls, but they can save time by requesting the new company to answer a series of questions, in writing, before the first call. I invite all my colleagues to […]
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dealers

Why Dealers Need to Be More Transparent with Data, Communication, and...

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Buyers have long been suspicious of auto dealers. Historically, there has been a lot of distrust here, as the perception is that prices can vary widely from dealer to dealer, depending greatly on how willing the dealer is to “deal”. The negotiation model has worked for years in the car business because there wasn’t much […]
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Facebook

Facebook Enhances Their Already Powerful Targeting System to Help Auto Dealers...

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What comes to mind when you hear of Facebook? Do you define it as just a social network? A platform for telling others about your dealership, or a robust tool that drills through the data to find your target audience? In many ways, Facebook is all of these things. Remarkably, it is a platform to […]
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intelligence

Got Dealer (BI) Business Intelligence?

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Far too many retail dealership organizations and like-kind service businesses that I consult with sit on loads of great customer DMS data, and do nothing with it. It’s truly amazing because, in that DMS, data is a goldmine of insight. This is an insight that can further: ·       Unlock hidden performance and profitability. ·       Increase […]
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social media

How To Use Social Media Data For A Trend Analysis In...

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Similar to any other industry, it’s essential for dealerships to use the data they collect to continue on improving. The automotive industry, especially, is jam-packed with data that are being collected from all sorts of sources. Social media, though, houses plenty of data that is valuable to a business. It’s made up of information that’s […]
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