Aaron Baldwin joins Inside Automotive to discuss the complexities of data activation and what dealers should know before choosing a provider

Data activation in the dealership: Using third-party platforms to boost marketing

CBT News Staff Writer - May 19, 2023

Dealers know the importance of collecting and analyzing customer information, but many struggle to understand the complex factors influencing successful data activation. On this episode of Inside Automotive, CBT News...

Sales & Marketing Inside Automotive

Many automakers, including Ford, GM, Volvo and now Mercedes, are conforming to Tesla's fast charging system, also known as the North American Charging Standard or NACS.

How this automotive startup is helping consumers and dealers safeguard their data

Steve Greenfield - May 19, 2023

Welcome to another edition of The Future of Automotive, with Steve Greenfield, Founder, and CEO of Automotive Ventures, where I put recent automotive and mobility news items into context, in...

Future of Automotive

Leveraging first-party data instead of third-party cookie-based marketing gives dealers more control over customer retention and acquisition.

Marketing challenges dealers can solve with a customer data platform: Key findings from the PureCars Customer Data Survey

Aaron Sheeks - May 16, 2023

By now, you’ve likely heard that Google has planned to phase out third-party cookies in 2024. In the digital marketing landscape, the third-party cookie has been a key component for...

Sales & Marketing Publishing Partners

Your dealership’s data is key to navigating through challenges and driving sustainable success and long-term profitability.

Shifting Focus: Making your dealership’s data work for you

Aaron Baldwin, Chief Product Officer, automotiveMastermind - May 11, 2023

In today's rapidly evolving automotive retail industry, adapting to challenges is crucial for dealerships to stay ahead of the competition. Your dealership’s data is key to navigating through those challenges...

Management & Leadership Publishing Partners

Why marketing automation and a customer data platform (CDP) are the perfect pair

Brian Pasch - April 20, 2023

Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues his original series exploring customer data platforms (CDPs). In this...

Daily Newscast

Retail automotive is always brimming with career opportunities. In this article, we take a look at five reasons to join the car business.

Q&A with Bill Glik: Data integration streamlines critical HR reporting and sales forecasting for dealers

CBT News - April 20, 2023

Auto dealerships are paying close attention to talent management amidst current economic conditions. Without adequate resources, automotive retailers cannot maximize revenue and compete effectively in the market. Although talent is...

Management & Leadership Articles

Playing the long-game with CDPs and unified data — Aaron Baldwin | automotiveMastermind

Brian Pasch - April 13, 2023

On the last episode of Auto Marketing Now, we discussed the differences between the most common CDP systems in the auto industry, along with their associated strengths and weaknesses. For...

Publishing Partners

Battling fragmentation and unifying data with a CDP — Brian Pasch | PCG Companies

Brian Pasch - March 23, 2023

A Customer Data Platform, or CDP, offers dealers the chance to unify their data and use consumer information effectively. While relatively new to automotive retail, companies in other industries have...

Daily Newscast

new car sales Cox Automotive, 2023, interest rates

November’s average new car prices reach a record high

Jaelyn Campbell - December 15, 2022

When COVID struck, it disrupted the world's supply chain, resulting in a chip shortage and an all-time high in car prices. People started paying more for used cars as there...

Articles Headlines

Data analytics in F&I – Remember, humans are behind the numbers

Kristine Cain - October 18, 2022

When dealerships use data to take a more granular look at how the different departments are performing, it can uncover a lot – positive and negative. How much of a...

F&I Articles

data

Data activation in the dealership: Using third-party platforms to boost marketing

How this automotive startup is helping consumers and dealers safeguard their data

Marketing challenges dealers can solve with a customer data platform: Key findings from the PureCars Customer Data Survey

Shifting Focus: Making your dealership’s data work for you

Why marketing automation and a customer data platform (CDP) are the perfect pair

Q&A with Bill Glik: Data integration streamlines critical HR reporting and sales forecasting for dealers

Playing the long-game with CDPs and unified data — Aaron Baldwin | automotiveMastermind

Battling fragmentation and unifying data with a CDP — Brian Pasch | PCG Companies

November’s average new car prices reach a record high

Data analytics in F&I – Remember, humans are behind the numbers

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