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Jade Terreberry and Noah Lee join Driving Solutions to share digital strategies for the future of automotive retailing and e-commerce.

Digital data strategies for the future of automotive e-commerce

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Digital data plays an increasingly crucial role in providing the best customer experience possible. However, with many dealerships still lacking a formal digital marketing...
Balancing safety with data privacy and algorithmic transparency requires careful, thoughtful regulation for autonomous vehicles.

Closer look | autonomous vehicles and the uncharted road of data...

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The recent congressional hearing on July 26, 2023, reported in Reuters, opened new horizons in the U.S. journey towards autonomous vehicles (AVs). While the session...
At the heart of every dealership lies valuable information - big data. Embracing this wealth of knowledge unlocks a strategic advantage in today's competitive market.

Harnessing big data for dealerships: analysis, techniques and tools

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Data has become the driving force behind informed decision-making in retail and marketing. And this is especially so in the automotive industry. MarketWatch states,...
California regulators are investigating data collection practices used by car manufacturers over privacy concerns.

California to review vehicle data collection amidst privacy concerns

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California regulators are investigating data collection practices used by car manufacturers over privacy concerns. The California Privacy Protection Agency (CPPA) on Monday announced it would...
Lotlinx hires, promotes four with more than 85 combined years of industry experience to grow dealer partnerships and automate inventory management.

Lotlinx expands executive team to help dealers take control of inventory...

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Peterborough, N.H. (July 17, 2023) – Lotlinx, the auto industry’s leading VIN-specific data solution for inventory management, expanded its executive team to better help...
Glenn Pasch joins Inside Automotive to discuss new digital marketing and customer data collection tools for dealers.

Emerging trends in digital marketing and data collection for dealers —...

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Customer data and digital marketing are crucial tools for running a profitable dealership. On this episode of Inside Automotive, host Jim Fitzpatrick is joined...
First-party data collected directly from your customers  will be king in a post-cookie world. This includes data from sources like website analytics.

Leveraging customer data platforms ahead of Google’s 2024 cookie depreciation

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Today, a majority of auto dealerships find themselves at a crossroads as 2024 looms. In 1992, Netscape invented the cookie, which sparked the profitable...
In this era of hyper-connected, super-personalized customer experiences, leveraging customer data makes all the difference in car sales.

Types of customer data that will help you better understand and...

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Are you ready for some detective work? See, in our auto dealership universe, there’s this untapped goldmine that’s waiting for a bit of investigation—call...
Aaron Baldwin joins Inside Automotive to discuss the complexities of data activation and what dealers should know before choosing a provider

Data activation in the dealership: Using third-party platforms to boost marketing

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Dealers know the importance of collecting and analyzing customer information, but many struggle to understand the complex factors influencing successful data activation. On this...
Many automakers, including Ford, GM, Volvo and now Mercedes, are conforming to Tesla's fast charging system, also known as the North American Charging Standard or NACS.

How this automotive startup is helping consumers and dealers safeguard their...

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Welcome to another edition of The Future of Automotive, with Steve Greenfield, Founder, and CEO of Automotive Ventures, where I put recent automotive and...