Sunday, April 11, 2021
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marketing

Improving engagement with multichannel marketing

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You may have heard that to succeed today, you need to be online. That’s true, especially in the year 2021. The last year has trained many reluctant adopters to head to the internet before making any purchase, large or small. Getting your dealership online is not only a good idea. At this point, it’s a […]
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cybersecurity

The dangers of cybersecurity and fraud in 2021: What your...

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There are many pros when it comes to allowing customers to purchase cars online. There is an increase in efficiency, greater ease of organizing documents, and a potential rise in customer satisfaction due to the convenience. Nevertheless, there is an enormous threat that you may already have experience with: cybersecurity and fraud. Cybersecurity company, Purplesec, […]
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automation

Best practices for engaging today’s car shopper: Automation (Part 2)

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In Part 1, we addressed some objections to automation and how to overcome them. Once we overcome objections and fears that naturally come with automation considerations, we can move to implementation. In Part 2, we’ll discuss one of the easier ways to implement and see automation’s benefits. And that’s in marketing.  Automation and Engagement in Marketing  Automation […]
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fixed ops

Five types of customer data that you should take from...

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According to Cox Automotive, 49% of a dealership’s profits come from the service department. It’s clear that fixed ops have evolved into a significant profit center for car dealers. However, it can also be more than that for dealers who understand the additional benefits that the fixed ops department can provide.  Panelists at a recent Cox Automotive Experience event […]
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AI

AI in the automotive industry: Handle with care

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The auto industry is quite familiar with AI as it relates to automobile safety. Driver assistance technology AI will work at protecting consumers from almost every type of distracted driving. Unfortunately, as evidenced by autonomous driving systems crashes, AI makes mistakes. People are overlooked, cars are missed, and accidents happen. Many are even deadly. Another […]
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repair

Massachusetts right to repair update adds challenge for auto dealers

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On Nov 3, voters in Massachusetts were casting ballots for more than just their choice of presidential candidate. Also included on the ballot was Question 1, the “Right to Repair Law” Vehicle Data Access Requirement Initiative. The vote was passed with 74.9% support, updating Right to Repair for new vehicles equipped with telematics systems. According to Ballotpedia, […]
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fraud

What is your top fraud concern in a COVID environment?

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Masks are on at dealerships nationwide, and not just in terms of PPE. For automotive dealers working hard to restart and gain momentum during the COVID-19 era of car sales, the more telling mask just might be the kind that fraudsters use to disguise their intent. From shutdown to start-up, from chaos to a controlled […]
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management

How to sell change to upper management

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Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate or die. There can be no innovation if you operate out of fear of the new.” Innovation was a consistent topic at the recent Automotive Analytics and Attribution Summit where over […]
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dealership

How the As-a-Service Revolution empowers dealerships to be more efficient

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While disruptive technology sounds intimidating, it’s critical to support the changing way we do business. The “as-a-service” revolution is gaining more momentum now than ever before as a growing number of companies integrate their processes with cloud–based, data–driven platforms to better manage and improve operations. These technologies are paving the way for businesses to leverage once advanced tools like big data, AI and predictive analytics, ultimately empowering brands to do more with less and increase their efficiencies.  These as-a-service tools offer businesses easily deployable […]
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data

New report suggests data security at dealerships is a serious...

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A report released last week on the susceptibility of data breaches has identified auto dealerships as being a potential target. The 2020 Shred-it Data Protection Report found that emphasis on employee training and policies regarding data security have declined in 2020, and that 53% of consumers “feel less secure about their personal data security than […]
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