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At the heart of every dealership lies valuable information - big data. Embracing this wealth of knowledge unlocks a strategic advantage in today's competitive market.

Harnessing big data for dealerships: analysis, techniques and tools

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Data has become the driving force behind informed decision-making in retail and marketing. And this is especially so in the automotive industry. MarketWatch states,...
Digital Dealer coverage: Anchor Jim Fitzpatrick speaks with Noah Lee, the Director of Product Consulting for Dealer.com, Cox Automotive about the importance of first-party data collection.

Why first-party data is more important than ever for your dealership...

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During the recent Digital Dealer conference in Las Vegas, CBT News anchor Jim Fitzpatrick connected with Noah Lee, the Director of Product Consulting for...
Dive into automotive dealership buy/sell trends influenced by economy & laws. Discover the power of data in acquisition strategies.

The unquestioned data advantage in the dealership buy/sell equation

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Changes in the dealership buy/sell landscape are ever evolving. The economy, dealership performance, geographical differences, and new bills, laws and regulations all factor into...
Jade Terreberry and Noah Lee join Driving Solutions to share digital strategies for the future of automotive retailing and e-commerce.

Digital data strategies for the future of automotive e-commerce

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Digital data plays an increasingly crucial role in providing the best customer experience possible. However, with many dealerships still lacking a formal digital marketing...
Balancing safety with data privacy and algorithmic transparency requires careful, thoughtful regulation for autonomous vehicles.

Closer look | autonomous vehicles and the uncharted road of data...

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The recent congressional hearing on July 26, 2023, reported in Reuters, opened new horizons in the U.S. journey towards autonomous vehicles (AVs). While the session...
California regulators are investigating data collection practices used by car manufacturers over privacy concerns.

California to review vehicle data collection amidst privacy concerns

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California regulators are investigating data collection practices used by car manufacturers over privacy concerns. The California Privacy Protection Agency (CPPA) on Monday announced it would...
Lotlinx hires, promotes four with more than 85 combined years of industry experience to grow dealer partnerships and automate inventory management.

Lotlinx expands executive team to help dealers take control of inventory...

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Peterborough, N.H. (July 17, 2023) – Lotlinx, the auto industry’s leading VIN-specific data solution for inventory management, expanded its executive team to better help...
Glenn Pasch joins Inside Automotive to discuss new digital marketing and customer data collection tools for dealers.

Emerging trends in digital marketing and data collection for dealers —...

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Customer data and digital marketing are crucial tools for running a profitable dealership. On this episode of Inside Automotive, host Jim Fitzpatrick is joined...
First-party data collected directly from your customers  will be king in a post-cookie world. This includes data from sources like website analytics.

Leveraging customer data platforms ahead of Google’s 2024 cookie depreciation

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Today, a majority of auto dealerships find themselves at a crossroads as 2024 looms. In 1992, Netscape invented the cookie, which sparked the profitable...
In this era of hyper-connected, super-personalized customer experiences, leveraging customer data makes all the difference in car sales.

Types of customer data that will help you better understand and...

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Are you ready for some detective work? See, in our auto dealership universe, there’s this untapped goldmine that’s waiting for a bit of investigation—call...