Low-budget marketing tips for your service department


It’s widely accepted knowledge that only 45 percent of customers remain loyal to their dealership’s service department within the first two years of vehicle ownership. Like any relationship, work is required to keep things fresh, growing, and long-term. The often-attributed quote of Theodore Roosevelt says, “People don’t care about how much you know until they know how much you care.” Marketing is relational, so let’s look at some low-cost marketing tips that will help you care for and grow your relationship with current and future buyers. Manage Your Service Reputation You may know your CSI score, but do you know…

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