Three-tier approach to long-term service department growth

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A successful long-term service growth strategy is really just about taking care of the customer. In order to grow, you need to retain the customers you do have, get them to spend more money with you, and attract new customers. Think of it like a funnel. At the top of the funnel, your new customers. In the middle of the funnel, you have satisfied existing customers who want to spend more money with you. Finally, at the bottom of the funnel, you have customer advocates, who like you so much that they evangelize your services to friends and family. So…

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