Planting the Seed for the Service Contract
Why It’s a Mistake
Having been on both sides of the aisle as a Salesperson and F&I Manager, I have my own experiences and stories that have absolutely convinced me that...
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
customer
4 Opportunities That Create More Sales
Opportunity #1 – Bring your own business
To be successful for a long period of time you must create lead generation marketing. Lead generation equals dollar creation. Many dealerships are not...
Steve Stauning: How to avoid the steps to the sale that customers dislike
As a dealership, you have salespeople who know a lot about the customer's buying process and how to initiate it. Steve Stauning, author, contributor to CBT Magazine, and founder of...
A Dealer’s Key to Success: Realizing Everyone is a Salesperson
The consumer buying experience has seen rapid changes in the past two decades. In years past, customers could only purchase items in a physical store. However, with the advent of...
It’s Not About Volume: Make it happen with what you’ve got!
John, a seasoned F&I manager, asked the question: “When business slows down, how do I get through the lean periods?” The answer to that is as simple as it is...
Getting the Customer to Like You to Close the Deal
You have a separate agenda from your potential buyers. You want to sell a car right now. They, in the meantime, don’t even know if they can trust you. So,...
Getting Customers from Keyboard to Showroom (Part 2)
In part two of his series on getting customers from the keyboard to the showroom, Tom Stuker talks about internet leads, online traffic management, and high-level BDCs with his new...
When the Customer says “No”
Does a no really mean "no"? Sometimes it could mean "tell me more." On today's episode of F&I Today, Becky Chernek discusses when the customer says "no" and how to...
What is a Pre-Delivery Inspection?
Pre-delivery inspections (PDI) are exactly as they sound, a full inspection of a vehicle to assess its readiness for the road. With new vehicles, this includes switching the vehicle out...
Overcoming Objections (Part 2)
As we know, selling cars on a commission basis is a great way to earn a living, but it often exposes us to a mindset that leads to trying to...
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