Monday, January 17, 2022

Planting the Seed for the Service Contract

Why It’s a Mistake Having been on both sides of the aisle as a Salesperson and F&I Manager, I have my own experiences and stories that have absolutely convinced me that it is a mistake to have the salesperson set up their customer by planting the service contract seed. The truth is, no customer walks […]
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David Lewis
David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at

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