Overcoming Objections (Part 2)

By David Lewis

September 11, 2017

As we know, selling cars on a commission basis is a great way to earn a living, but it often exposes us to a mindset that leads to trying to control our customers through the sales process. On this week’s Straight Talk, David talks about letting your customers be in control of the car buying process.

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David Lewis

David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.

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