TSLA398.94110.041%
GM81.7203.67%
F12.9890.5493%
RIVN17.5000.61%
CYD42.6000.2781%
HMC25.3300.97%
TM218.3205.46%
CVNA393.06030.82%
PAG162.4706.45%
LAD288.40013.53%
AN209.20010.91%
GPI351.65016.16999%
ABG214.39010.3%
SAH70.7303.36%
TSLA398.94110.041%
GM81.7203.67%
F12.9890.5493%
RIVN17.5000.61%
CYD42.6000.2781%
HMC25.3300.97%
TM218.3205.46%
CVNA393.06030.82%
PAG162.4706.45%
LAD288.40013.53%
AN209.20010.91%
GPI351.65016.16999%
ABG214.39010.3%
SAH70.7303.36%
TSLA398.94110.041%
GM81.7203.67%
F12.9890.5493%
RIVN17.5000.61%
CYD42.6000.2781%
HMC25.3300.97%
TM218.3205.46%
CVNA393.06030.82%
PAG162.4706.45%
LAD288.40013.53%
AN209.20010.91%
GPI351.65016.16999%
ABG214.39010.3%
SAH70.7303.36%


customer

experience

Understanding the Customer’s Shopping Experience

- May 3, 2019
 Do you understand the customer’s shopping experience? Jonathan suggests asking customers what they have been through in the past, so your process improves. VIDEO TRANSCRIPT:  Of all the questions that salespeople ask...
Tips & Training
Negotiation

How to Get Your Customer to Open Up

- April 24, 2019
The main focus during the in-store shopping experience should be on the customer, not the car. Jonathan Dawson shares how you can do that with a few simple questions in...
Tips & Training
marketing budget

Best Practices for Evaluating Your Dealership’s Ad Spend

- March 19, 2019
Marketing is critical to all businesses. The titans of industry spend billions of dollars on annual advertising. For example, the Coca-Cola Company. Coca-Cola, a company that brings in several billion...
Sales & Marketing Auto News
customer

Getting on Your Customer’s Wavelength

- February 21, 2019
On today's episode of Kain and Company, David shares some ideas he has to help you sell more cars by connecting with your customer by getting on the same wavelength...
Shows
first pencil

First Pencil – What to Offer the Customer

- January 28, 2019
  On today's episode of Straight Talk, David Lewis talks about what you should offer the customer on the first penciling, the first real step in your negotiation process. Video Transcription: Hello again...
Shows
overnight repair

Pros and Cons of Running an Overnight Repair Shop at Your Dealership

- January 23, 2019
We live in a world of instant gratification. Our time has been dreamed about for generations. Smart phones put most of the world’s knowledge right at our fingertips. E-Commerce makes...
Fixed-Ops Auto News
negotiate

How to Negotiate SMART!

- January 21, 2019
Car dealers rely on the F&I department to run big PVR with stellar customer service. The experience in the F&I office can have a lasting impression that could make or break...
F&I Auto News
customer

Meeting the Customer on Their Terms

- December 18, 2018
  On this week's episode of F&I Today, Becky Chernek talks about how meeting the customer on their terms can improve your interview process and increase your overall PVR. Video Transcription: Welcome to...
Shows
customer

Never Leave the Customer Alone at Your Desk

- December 17, 2018
On today's episode of Straight Talk, David Lewis of David Lewis & Associates talks about one of the easiest traps to fall into during your sales presentation; leaving the customer...
Shows
perfect data

Preparing for 2019: Remember, It’s the Boring Stuff that Sells Cars

- December 11, 2018
As you and your team review your sales plans for 2019, it’s important to remember that the dealers growing market share use the same websites, tools and marketing sources you...
Sales & Marketing Articles

Latest Articles
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CBT News
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