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When the Customer says “No”

Does a no really mean “no”? Sometimes it could mean “tell me more.” On today’s episode of F&I Today, Becky Chernek discusses when the customer says “no” and how to overcome the “I want to stick to the base payment” objection.
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Becky Chernek
Becky Chernek
Rebecca Chernek has nearly three decades of consulting experience in the automotive retail industry. She started her career by working with her father at their family-owned auto dealerships in Have De Grace, Maryland. She gained hands-on skills and experience in almost every aspect of the automotive sales process: new used cars and trucks sales, F&I, Director of Finance for volume operations and general management. Rebecca has helped hundreds of automotive car dealers throughout the U.S. and Canada streamline their processes and closing techniques and significantly increase profits.

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