Tuesday, November 30, 2021
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perfect data

Preparing for 2019: Remember, It’s the Boring Stuff that Sells...

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As you and your team review your sales plans for 2019, it’s important to remember that the dealers growing market share use the same websites, tools and marketing sources you use. Just like you, they’ve yet to discover a magic bean or digital secret to sell vehicles without effort. They’ve discovered, as most dealers have, […]
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service department

Introducing the Customer to your Service Department

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If a customer takes a liking to both the car they are looking at buying and the salesperson that’s helping them, it may be a good idea to introduce them to the service department. On today’s episode of Straight Talk, David of David Lewis and Associates talks about introducing your customer to the service department. […]
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retail balloon

Retail Balloon vs. Leasing

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On today’s episode of F&I Today, Becky Chernek discusses whether a retail balloon or leasing is a better choice for the customer.
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phone-ups

Phone-Ups That Lead to a Sale

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  On today’s episode of Straight Talk, David Lewis talks about phone-ups and gives some powerful tips for turning an incoming customer call into a sale. Video Transcription: Well it’s time for another episode of Straight Talk, the program that gives you straightforward information and tips on how to make a great living in the […]
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customer

How to Move the Customer From Their Keyboard to Your...

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On this week’s episode of the Tom Stuker Show, Tom talks about internet leads, online traffic management, and effective BDCs with his new series, “How to Move the Customer from their Keyboard to your Showroom.”
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subprime auto loans

How to Be Part of the Solution and Get Loyal,...

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Subprime auto loans have been in the headlines over the past couple of years with concern that we are headed into another credit crisis abyss. Rising defaults and delinquency rates are cited as predictors of that impending doom. Cheap money and a strengthening economy helped drive up the number of auto loans to $1 trillion […]
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thank you

Thank You Notes Say A Lot More Than Thank You

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Imagine you’re finalizing a sale, and all that’s left is a signature. After signing on the dotted line, getting their keys, and driving off the lot –  do you just pat yourself on the back and move on to the next buyer? If this is your process, then it’s probable that you’re forgetting one critical […]
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appointment

It Starts with the Appointment

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  In this week’s episode of the Weekly Tune-Up, Becky Nixon talks about where virtually everything in the auto industry begins – making the initial appointment with your customer.   Video Transcription: Hello everyone, and welcome to another episode of The CBT Weekly Tune-up Program.  I am your host Becky Nixon and also the Director of […]
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online financing

Online Financing – Why Customers Like it, and Why They...

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It doesn’t take a survey to prove that today’s consumers want to do everything online. From food to furniture, houses and cars, shoppers like the empowerment that comes from the online marketplace. That’s increasingly true for car loans. As the head of an online financing company, I see it every day through our business. The question […]
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problems

Preventing Future Problems For Your Customer

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On this week’s episode of the Weekly Tune-Up, Becky Nixon talks about how a trained auto service technician has the skills and tools to search out and solve problems that can turn into bigger problems later on.
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