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collision center

Maximize revenue in the collision center with lean production practices

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Collision centers are typically viewed as a standalone business for car dealers that act as a supporting, customer service-oriented role. Their value is often...
customers

Attracting customers with no car deals in sight

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Even though many consumers have been back in the market for a new or used car, there continues to be a lack of available...
Brooks

Insignia Group’s James Brooks shares how dealers can increase their bottom...

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How are you increasing your sales and bottom line going into the new year? If you haven’t considered personalization and accessories as a source,...
online

How to sell better than your online-only competition

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As transaction prices on new and used vehicles soar, competition for today’s auto buyers is fierce. But it’s not just local competitors dealers need...
virtual

Is it time for dealers to start thinking about virtual showrooms?

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Car sales were heavily stymied as a result of the pandemic, and it undoubtedly forced dealerships to change procedures and try to find other...
Roadster

Moving forward: The focus and path for Roadster and CDK Global

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In early June 2021, CDK Global acquired Roadster for $360 million. The two companies joined forces with the intent to drive modern retailing to...
dealer

How software innovation companies are reimagining automotive retail

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On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, sits down with CEO of A2Z Sync, Chip Perry to...
ICE vehicles

ICE vehicles are most common choice among consumers, they deserve our...

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Headlines on Tuesday, November 16 sought to command attention from consumers in the market for a vehicle but from two very different perspectives. Dodge unveiled...
digital retailing

Digital retailing is STILL not plug-and-play

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The adoption of digital retailing tools by dealerships during the pandemic was something to see. We were forced to disrupt our normal business model,...
loyalty marketing program

How to communicate with customers while working with less inventory

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On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, shares the language that works well when it comes to working...