TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%


Customer Experience

loyalty programs

Loyalty programs: How to use them more effectively at your car dealership

- December 6, 2023
In selling products, dealerships have an incredible opportunity to acquire new customers and retain existing ones. But, according to S&P Global Mobility, the truth is that nearly 34% of owners...
Sales & Marketing Articles
Purpose is the dealership's foundational framework on which it builds long-term company culture, goals, missions, and values.

How to unlock the power of purpose and drive your dealership forward

- December 1, 2023
The bar to becoming a successful automotive group is extremely high. Worth $2.86 trillion in 2021, the automotive industry is indubitably one of the most successful industries today. It is filled...
Management & Leadership Articles

Synchronous vs. Asynchronous customer communication: is your dealership using both?

- November 30, 2023
All businesses, including car dealerships, face the challenge of figuring out how exactly to connect with customers in order to meet and exceed sales goals. Two general communication styles that...
Sales & Marketing Articles
To ensure­ that all customers stay informed, businesse­s must have effective­ communication processes and protocols in place.

Elevating the service experience with proactive communication and real-time updates

- November 29, 2023
In the world of automotive dealerships, the service experience often represents the most complex and confusing part of the customer journey. From scheduling appointments to understanding the intricacies of vehicle...
Fixed-Ops Articles
By prioritizing the customer experience, dealers can cultivate a community of brand advocates that generate repeat business and referrals.

Why customer experience is your dealership’s ultimate marketing tool

- November 24, 2023
In the dim glow of a local dealership, Sarah drove off the lot with her brand-new sedan. Instead of feeling like just another sale, the dealership made her feel like...
Sales & Marketing Articles
Unlock the secrets of customer retention at your dealership with personalized connections. Elevate customer satisfaction for lasting success.

Mastering customer retention: How to personalize connections at your dealership

- November 17, 2023
Your sales team is knocking it out of the park! Customers are coming in, and the sales team is meeting them where they are and offering excellent customer service. Their...
Sales & Marketing Articles
Customer service is an area where artificial intelligence is able to take some of the load off your dealership team, but how do you apply it?

AI-powered customer service: elevating dealership experiences

- November 13, 2023
We are certain you’ve heard many stories about artificial intelligence in the last year. Artificial intelligence can be an effective tool for marketing, writing, content creation, and customer service. In...
Sales & Marketing Articles
On the latest episode of Auto Marketing Now, Brian Pasch tackles the primary issues dealers face selling electric vehicles to anxious clients 

Creating a concierge experience for car buyers: tips for dealers

- November 7, 2023
For dealerships, selling a customer's car is only the start of a potentially long-lasting relationship — but only if the consumer tries to gain trust. Dealers can harness the abundance...
Sales & Marketing Featured
Managing your existing BDC can be a tall order, but it is worth exploring to find out if you can improve sales and service.

In-house vs external BDC: How and why to make a switch

- November 6, 2023
For a dealership, follow-up with customers is absolutely crucial. Some customers will choose which dealership to shop at based on interactions with salespeople over the phone, through text, or email,...
Sales & Marketing Articles
CDK Global's Jessie Hammonds, recently joined Jim Fitzpatrick at the 2023 Digital Dealer conference to discuss customer experience.

Why tailoring the customer experience is key to dealership success — Jessie Hammonds | CDK Global

- October 31, 2023
One of the biggest trends taking root throughout the retail automotive industry is prioritizing and enhancing the customer experience. For so long, price was the driving factor in consumer decision-making,...
Event Coverage


Latest Articles

Penske Automotive to go private in $16.3 billion deal
Latest Articles 10/15/26

Penske Automotive to go private in $16.3 billion deal

How dealership leaders can motivate teams without raising pressure 
Latest Articles 10/15/26

How dealership leaders can motivate teams without raising pressure 

New car prices reach record $50K+, Ford opens orders for Fathom, GM Defense unveils Silverado 3500HD
Latest Articles 10/15/26

New car prices reach record $50K+, Ford opens orders for Fathom, GM Defense unveils Silverado 3500HD

New-vehicle prices near record at $50,562 as buyers trade down
Latest Articles 10/15/26

New-vehicle prices near record at $50,562 as buyers trade down

Ford opens Fathom preorder invites for its sub-$30K electric pickup
Latest Articles 10/15/26

Ford opens Fathom preorder invites for its sub-$30K electric pickup

GM Defense unveils unmanned Silverado 3500HD concept for the Army
Latest Articles 10/15/26

GM Defense unveils unmanned Silverado 3500HD concept for the Army

Carvana expands same-day delivery to Jacksonville market
Latest Articles 10/15/26

Carvana expands same-day delivery to Jacksonville market

The dealership data hiding in customer conversations
Latest Articles 10/15/26

The dealership data hiding in customer conversations

Record car payments, 84-month loans raise affordability concerns
Latest Articles 10/14/26

Record car payments, 84-month loans raise affordability concerns

“Andrea Sells Cadillac” shares the social media habits that bring in buyers
Latest Articles 10/14/26

“Andrea Sells Cadillac” shares the social media habits that bring in buyers


CBT News
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