Why customer experience is your dealership’s ultimate marketing tool
In the dim glow of a local dealership, Sarah drove off the lot with her brand-new sedan. Instead of feeling like just another sale, the dealership made her feel like...
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
Customer Experience
Mastering customer retention: How to personalize connections at your dealership
Your sales team is knocking it out of the park! Customers are coming in, and the sales team is meeting them where they are and offering excellent customer service. Their...
AI-powered customer service: elevating dealership experiences
We are certain you’ve heard many stories about artificial intelligence in the last year. Artificial intelligence can be an effective tool for marketing, writing, content creation, and customer service. In...
Creating a concierge experience for car buyers: tips for dealers
For dealerships, selling a customer's car is only the start of a potentially long-lasting relationship — but only if the consumer tries to gain trust. Dealers can harness the abundance...
In-house vs external BDC: How and why to make a switch
For a dealership, follow-up with customers is absolutely crucial. Some customers will choose which dealership to shop at based on interactions with salespeople over the phone, through text, or email,...
Why tailoring the customer experience is key to dealership success — Jessie Hammonds | CDK Global
One of the biggest trends taking root throughout the retail automotive industry is prioritizing and enhancing the customer experience. For so long, price was the driving factor in consumer decision-making,...
How CDK Global is enhancing online to in-store modern retail experiences — Steven Walker
Earlier this year, CDK Global released its Friction Point Study, which surveyed both shoppers and dealers to determine what points in the car buying process were crucial to
deliver a positive...
Where does generative AI fit into dealership operations?
Artificial Intelligence (AI) has been revolutionizing different industries, and the dealership sector is not immune to its impact. Generative AI, a specific type of AI, focuses on generating new data...
How AI can improve your car dealership’s customer experience strategy
Artificial intelligence is on the horizon and can be useful to car dealerships in many ways. While the speed and automation of artificial intelligence can’t do every job at your...
Leveraging mobile apps for improved customer engagement in dealerships
On any given day in your dealership, a mechanic will grapple with diagnosing a perplexing issue in a customer’s vehicle. A tool that swiftly and accurately solves the mystery would...
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