Car buyers said it was easier to purchase a vehicle in February than at any point over the last two years, reflecting a nationwide surge in both new and used...
Dealers know how crucial it is to provide an exceptional customer experience. But in pursuing high standards of service, many find themselves forgetting an equally crucial component of the consumer...
Imagine a family-owned dealership deeply rooted in tradition but now facing a pressing dilemma: attracting the elusive younger generation. As digital platforms and social media redefine consumer habits, traditional dealerships...
For over two decades, Katie the Car Lady has championed consumer rights, earning her reputation as a beacon of transparency and expertise in the independent dealership sector. Bringing a treasure...
Brand loyalty remains a critical factor in automotive marketing but has been declining for several years, making events such as S&P Global Mobility's Annual Automotive Loyalty Awards important resources for...
On today's episode of Inside Automotive, we are joined by Jay Baer, an author, advisor, Hall of Fame keynote speaker, and customer experience researcher. CBT News anchor Shyann Malone joined...
There's no better time than the start of a new year to focus on your sales process and strategy. But you may ask yourself, where do I begin? David Lewis,...
Customer Experience (CX) is created every time a customer engages with your dealership from car shopping research to ongoing service and repair work. It’s not a surprise, therefore, that CX...
Let’s just say it out loud, yes, there are headwinds and challenges ahead for dealerships. Yes, the challenges are in both sales and service. Whether you look at the insightful...
On January 8, LexisNexis Risk Solutions, a provider of data and analytics for the insurance and automotive industries, revealed that customer brand loyalty in the U.S. grew in 2023 based...