TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%


Customer Experience

In this episode of Inside Automotive, we dive into valuable insights on optimizing customer and employee experiences with Brooke Furniss.

How dealers can elevate their customer/employee experience – Brooke Furniss

- May 16, 2024
As customer expectations continue to evolve, providing an exceptional experience is key to cultivating loyalty and repeat business. In this episode of Inside Automotive, we dive into valuable insights on...
Inside Automotive Sales & Marketing
In this article, we'll explain how to use QR codes as part of your dealership's marketing plan, to better get messages out to more people.

4 ways to incorporate QR codes into your dealership marketing strategy

- May 2, 2024
We are sure you've seen these little grids on posters or mail pieces. These are QR codes, and they are rather versatile and straightforward to use paths to websites and...
Sales & Marketing Articles
Car buyers ranked ease of purchase higher in February than at any point over the last two years, reflecting a surge in demand in the market.

Car buyers rejoice as ease of purchase sets new record

- March 19, 2024
Car buyers said it was easier to purchase a vehicle in February than at any point over the last two years, reflecting a nationwide surge in both new and used...
Sales & Marketing Articles
customer experience

Want a better customer experience? Build a better work environment — Shep Hyken

- March 18, 2024
Dealers know how crucial it is to provide an exceptional customer experience. But in pursuing high standards of service, many find themselves forgetting an equally crucial component of the consumer...
Featured Sales & Marketing
See how automotive dealerships are winning over younger car buyers with cutting-edge digital strategies and irresistible engagement.

Dealerships explore new strategies to win over younger car buyers

- March 11, 2024
Imagine a family-owned dealership deeply rooted in tradition but now facing a pressing dilemma: attracting the elusive younger generation. As digital platforms and social media redefine consumer habits, traditional dealerships...
Sales & Marketing Articles
Explore how advocacy and transparency are shaping the future of car buying, and why the industry must evolve to meet consumer demands

Decoding the future of car buying with transparency – Katie the Car Lady

- March 1, 2024
For over two decades, Katie the Car Lady has championed consumer rights, earning her reputation as a beacon of transparency and expertise in the independent dealership sector. Bringing a treasure...
Sales & Marketing Inside Automotive
S&P Global Mobility's Annual Automotive Loyalty Awards highlights the automakers, models and dealers that continue to win customers' hearts.

Automotive brand loyalty winners fend off retention woes in 2023

- February 26, 2024
Brand loyalty remains a critical factor in automotive marketing but has been declining for several years, making events such as S&P Global Mobility's Annual Automotive Loyalty Awards important resources for...
Articles Sales & Marketing
On today's Inside Automotive, Jay Baer discuss how dealers can use "Talk Triggers" to their advantage with Shyann Malone.

How dealers can harness ‘Talk Triggers’ to boost customer retention – Jay Baer

- February 16, 2024
On today's episode of Inside Automotive, we are joined by Jay Baer, an author, advisor, Hall of Fame keynote speaker, and customer experience researcher. CBT News anchor Shyann Malone joined...
Inside Automotive Sales & Marketing
David Lewis joins us on the latest episode of Inside Automotive, to explain what dealers need to know about the sales process.

Returning to the basics can boost sales and customer satisfaction – David Lewis | David Lewis and Associates

- February 2, 2024
There's no better time than the start of a new year to focus on your sales process and strategy. But you may ask yourself, where do I begin? David Lewis,...
Inside Automotive Sales & Marketing
In automotive, we rely on the CSI score to give us feedback – and the telephone experience is a high priority on that survey.

How a telephone system can increase your CSI score

- January 25, 2024
Customer Experience (CX) is created every time a customer engages with your dealership from car shopping research to ongoing service and repair work. It’s not a surprise, therefore, that CX...
Sales & Marketing Publishing Partners


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The dealership data hiding in customer conversations
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Record car payments, 84-month loans raise affordability concerns
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CBT News
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