Lawson Owen is the founder and CEO at Proactive Dealer Solutions, the largest independent business development consulting firm in North America. Lawson is a thought leader in lead and process management and has been inspiring management teams for over 20 years. He is a regular speaker at conferences and industry meetings for dealers, dealer groups, and manufacturers in the automotive, marine, and power sports industries.
Automated email replies always feel dismissive to me. Like my inquiry is not important enough for an actual person to reply. Yet, most dealership CRMs are configured to automatically send...
Dealership service departments across the country are ill-equipped and ill-prepared to keep pace with surging repair demands. Tremendous growth opportunities are there for the taking. But only if your service...
The adoption of digital retailing tools by dealerships during the pandemic was something to see. We were forced to disrupt our normal business model, and technology gave us the tools...